Facebook Updates News Feed: No Boring Posts Allowed

headstoneAny update from Facebook is usually met with resistance from users, and the recent announcement that they’re changing the way they sort the News Feed is no different.

The switch from Facebook’s usual algorithm, EdgeRank, to new ranking methods, Story Bumping and Last Actor, has people asking why they can’t just choose what they see from their friends. The reality is that the average user has 1,500 possible stories a day filtered through their News Feed. More than anyone could hope — or want — to read. Facebook is constantly evolving it’s algorithms to make sure that the 20% of posts you do see are the ones you’re most interested in seeing.

Story Bumping changes the way you view the stories on your News Feed. Each story is given a score, which, Mashable reports, are determined “using a number of factors, such as the relationship you have with the user who posted it, the number of comments, the number of shares, and the number of likes that the story has accumulated”. With Story Bumping, stories with a higher score that you may not have seen yet are found near the top of your newsfeed with newer stories. This way the posts that are relevant and of interest to you are not buried underneath more recently posted but less interesting stories.

This is good news for users, as it’s far more likely that you wont miss the updates you care about. Facebook reported there has been a 57-70% increase in stories read since the updates were introduced.

The other development is Last Actor. This feature takes into account the last 50 interactions you had on Facebook and ranks your News Feed accordingly. So if you commented on your friends post in the morning, your friend may receive a higher score and you’ll see more of their posts later in the day. This works for brands, too. If someone engages frequently with a page, it’s more likely that they’ll see that page’s content. This makes your News Feed highly curated towards your own interests.

Anyone worried about not having their posts seen needs only follow one golden rule: don’t be boring. Interesting posts guarantee interaction, and interaction is what gets your posts seen by more people.

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Photo credit (without text): Graham Allard

How to Post a Video on Pinterest

When you hear Pinterest, the first thing that comes to mind is often pictures. But the content sharing service lends itself to all visual mediums and there are thousands of videos on Pinterest, too. With over 25 million users, brands recognize that engaging content can lead to purchases — especially as 81% of U.S. consumers trust information from Pinterest.

While  you can share your video to Pinterest immediately after uploading it on Youtube, what happens if you created your Pinterest board some time after you uploaded your video?

Here’s a step by step guide to solving that problem:

 1. Log into Pinterest, click the add button, and then scroll down to “Add from a website.”

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2. Next you will need to copy the url of the video you want to use from YouTube and paste it into the “add a pin from a website” box that shows up.

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3. Pick your video thumbnail and the board you want to add your video

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 4. Fill out your description using hashtags and pin it! 

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As you can see, the steps are relatively simple. For a free review of your social media efforts to date and a plan on how we can assist you in your online social media management, Contact us today.

 

 

Facebook: Nearly Half of Americans Think It's A Passing Fad

FacebookThere is a new study out there that is suggesting that the all mighty Facebook is just another fad, at least according to half of Americans. Could it be another MySpace?

According to a poll conducted by the Associated Press and CNBC, an astonishing 46% of respondents think that Facebook will slowly fade away as new platforms are created in the future.

Picture-heavy communities like Pinterest and Instagram are on the rise. On the other hand, the other 43% of the responses may indicate that there is still faith in the ability of Facebook to stay relevant for a while longer.

This study was conducted among 1,000 Americans that were ages 18 and over, with a margin of error of 3.9%.

Respondents on the Facebook IPO

The survey was conducted partly in response to some of the frenzy surrounding the Facebook IPO. Before it went public, almost 50% of the respondents in the survey said they believed the expected stock market value was overvalued. About 51% believed it would be a good investment, while 31% disagreed and thought if they bought shares, it would not be a good investment that would outperform others.

Respondents Speak Out On Zuck’s Abilities To Lead

So what about the creator being a 28-year-old? Can Mark Zuckerberg run a large publicly traded company? 18% said they were “extremely confident” about that. Almost 40% said they were somewhat confident, and 20% said they weren’t confident at all. 21% of respondents cited age as helping his ability to run the company whereas 11% thought that it hurt his ability.

So what do you think? Is Facebook is just another passing fad? Leave your opinion below or on Facebook.com/iquariusmedia.

 

 

 

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