During the 48 minutes that Bill Clinton spoke during the DNC to nominate Pres. Obama for the running, there were a total of 496,222 tweets. All included the hashtag #DNC alone or in combo with other relevant hashtags.
Besides the (literally) hundreds of thousands of “regular” folk tweeting their feelings on President Clinton’s talking points, there were relevant tweets by the pundits, news personalities, journalists, members of fact-checking organizations, and others. It’s always an interesting to see what kind of material was most re-tweeted. The easily shared nature of tweets makes it a good barometer of real-time trends in a population. Check these out.
The whole point of social networking is to be social. And to network. Buying Likes is neither. But it’s also more damaging than you might think.
Don’t Buy Twitter Followers Either
Sometimes, we’re hired to clean up an online reputation. And we admit that some messes are harder to clean up than others.
Can we tell you something, though? One of the messiest situations we are called to fix is so unnecessary. We understand the importance of having a good following on Facebook or Twitter so that anyone else who chances upon it gets the right impression. We also understand the pull to buy those Likes and followers.
But it’s just not a good idea.
Chances are, you will not be publicly ridiculed for buying followers (like Mr. Romney there). But just because you’re not getting the celebrity treatment when it comes to being outed for fake fans, it doesn’t mean that someone who matters won’t be coming to the same conclusion about you. And if that someone found out about fake followers while they were researching you and trying to decide if they wanted to do business with you, well, this could be a costly mess, indeed.
Most companies purporting to selling fans are selling you fake or inactive accounts.
Regular fans, potential booking agents or venues, etc. can see a spike in your analytics with a single click of their mouse. Look at any Facebook page. Click on Likes, and a graph appears. Anyone can see this. A jump in the number of Likes is easy to spot – and can look mighty suspicious.
Getting caught can make you look like a phony! Zero credibility.
Your Most Popular City may turn out to be Pakistan. Which is great if you live and work in Pakistan. …Do you live and work in Pakistan?
How will it look if your average follower is between the ages of 13 ~17? Or completely skewed on the side of one gender? This may work in your favor if you’re marketing, say, pre-teen apparel, but what if your target audience was high-end homeowners? You may be sending a vastly different message than you intend.
The BIGGEST thing:“People Talking About This” vs. “Likes” will be horribly skewed. A huge number of followers is great! But if they’re silent, that can be more damaging to your reputation than not having them at all.
The point of social media is to engage. Buying followers shows a complete misunderstanding of this point – and power – of social networking.
The Bottom Line
It’s quality over quantity. Despite the growth of the Internet and the changing of the business landscape, the basics tenets of good business have not changed.
After Mitt Romney’s announcement of his GOP running mate, Paul Ryan (R-Wis.), members of Congress took to social media to express their thoughts.
To their dismay, there are rules regulating official use of social media for personal opinions, according to one report.
With the very establishment responsible for cultivating our Freedom of Speech subject to social media restrictions, it is hard to deny just how omnipresent social media has become.
For Better Or Worse
As a public forum, it’s ideal to curate public opinion and reach large crowds, but as a political soapbox, it could do more harm than good.
The solution? Congress members are required to use their personal accounts, making for no shortage of confusion for their many followers.
The Proof Is In The Punch
Unfortunately, for members of Congress, pro-transparency organizations like the Sunlight Foundation archives deleted tweets and publish them on Politwoops.
The social media space, even with its rules and regulations, can be a useful tool — or a damning device. That’s why it is always important make sure you have someone like iQuarius Media on your side because what’s on the Internet — stays on the Internet.
We’ve got the skills in Internet Marketing and SEO. We make it our job to be aware of the rules that dictate the Internet.
When social media mavens put their heads together and analyze a topic, a pseudo social media manifesto is born.
Like any good analysis, variables and solutions must be defined, sort of like these listed in The Rules of Social Media. In the article, several tweets on the tenets of social media are aggregated not from celebrities, but rather from savvy industry experts.
Here’s What They Say
From top to bottom the tweets are fraught with absolutes and repetition. Most notably:
To be sure, these ideas seem obvious. But perhaps some of the most beneficial advice can be gleaned from one of iQuarius Media’s Social Media Managers. As @ncosta818 puts it, “Social media is a compote of both the good and the bad. Embrace both accordingly #socialmedia.”
That is: welcome opposition, challenge adversity, and admit fault. As a result, your brand will soar, your followers will respect you, and depth will be assigned to your message.
We Are Your Brand
No one knows your brand better than you. However, iQuarius Media is a close second when you need us, and sometimes it takes an expert to properly relay a message.
With our wealth of industry experience and specialization in Internet marketing and website design, it is our job to enforce these sorts of social media strategies.
Check us out online or on any socialmediaplatforms to learn more. As Social Media Manager @ChrisK_Media put it, “Social media isn’t for you, it’s for your fans! #socialmedia.” Let us make sure they take pride in that ownership.
Igniting a frenzy in the media is not difficult to do, not with reality TV stars and political scandals staining the front pages of papers and coloring the homepages of websites. More importantly, it’s what you want to do.
But, inciting fear in the hearts of the very media outlets responsible for the frenzy– now, that takes some prowess.
Ryan Holiday, Director of Marketing for American Apparel and the publicist behind the controversial author Tucker Max, has published a book that will do just that.
Trust Me. I’m Lying. | The Media Manipulator Speaks
With endorsements ranging from the positive to the fearful, Trust Me, I’m Lying details Holiday’s life as a media manipulator. From billboard campaigns to roundabout press releases, Holiday spares no detail in how he takes invisible or little-known brands and applies the pressures that make them go viral.
From Holiday’s blog:
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge.” —Tucker Max, author of the #1 New York Times bestseller I Hope They Serve Beer in Hell
A Media Strategy in Your Corner
In these uncertain times, it’s pivotal to have the right people in your corner. iQuarius Media brings several years of industry experience and knowledge to the table, and unprecedented tools to make your brand sterling.
The media space is constantly changing, and in response, we are constantly evolving to meet your needs.
The American Customer Satisfaction Index (ACSI) measures customer satisfaction across different industries and releases results monthly to bring stakeholders in-depth coverage of various sectors of the economy.
In previous years, the ACSI has measured the customer satisfaction rates of Facebook and YouTube, but this year, it has added Facebook competitors for the first time, including Twitter, Pinterest, Linkedin, and Google+ (G+ or Google Plus).
So who came out on top for customer satisfaction? Did you say Google+? Because it most certainly was. With a score of 78 out of 100, it came up 17 points stronger than Facebook’s score of 61 (down 7.6% since last year). LinkedIn and Twitter were only a few points above Facebook with scores of 63 and 64, respectively.
ACSI offers that privacy issues and a user interface overladen with ads is partly to blame for Facebook’s low score. It points out that the drop in Facebook’s score coincides with the introduction of the Timeline redesign:
Facebook’s drop coincides with the release of its Timeline profile, a significant change to the look and organization of its pages. Users complain that they cannot opt out of the new profile design. The big drop in user satisfaction—coming on the heels of Facebook’s somewhat disorderly IPO—doesn’t bode well for reversing the company’s sliding stock price.
Interesting. We’ve talking for the past year about the user experience, customer engagement, and the need for mobile strategy. Connect with us — we’ve got plenty more to say and want to hear your opinions as well. iQuarius on Google+ and Facebook.
Titans of media are getting savvy with their celebrity. Nowadays, there’s a social network for everything from books to spelling errors. And now, there’s even one where music fans can follow their favorite celebrity exclusively.
Backplane, the celebrity-based social network, premiered with Lady Gaga’s “Little Monsters” last weekend. Gaga, known as a fashion icon and music sensation, totes 26, 860,068 followers on Twitter and now holds 20 percent stake in Backplane.
How is this Social Network Different?
Unlike other sites that aggregate fans with similar music interests, littlemonsters.com is a social media platform exclusively for Lady Gaga fans. Users can share Gaga’s music internally on the site as well as their “passion and creativity in a community full of art, acceptance, monsters and Gaga,” as the site proclaims.
This type of brand awareness is not limited to music, but it is instead a celebrity social network and a hub for their fans. Do celebrities need more attention? No. But, the loyal fans of celebrities can now enjoy this fusion of photo-editing tool Canvass, Pinterest, Tumblr, and Google Calendars.
Age of the Niche Market
Before, big name brands and businesses were the focal points for consumers, but this is the year of the niche market, and Backplane is its home.
The Interactive Advertising Bureau (IAB) reports that ad revenues last year were up 22% from the year before, hitting $31 billion. Here’s the biggest news:
Mobile ads grew the most of all categories, up 149%, or $1.6 billion
Search was the largest category with a 47% share (up 27% to $11.7 billion)
Digital video rose 29% to $1.8 billion and display advertising made up the rest with 35% of all revenues.
“This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time—in digital media,” said Randall Rothenberg, President and CEO of IAB, in a press release.
Ad Revenues versus Ad Spending
Internet ad spending is huge – the next biggest after traditional television advertising. $31.7 billion of ad spending in 2011 was on Internet ads. Retailers spent the most (22%), followed by telecom (12%), and leisure and travel (8%).
Unsurprisingly, Internet ads’ revenue growth has outpaced all other media outlets’ over the past seven years. Retail has seen the most growth in Internet ad revenues, followed by financial services, telecom, auto, then computing products tied with leisure travel.
As for the minutiae of what makes a great Internet ad, that our business. Let’s talk about whether and what kind of Internet ads are best suited to your business. iQM.
With Google’s newest mobile application for Android, there is no excuse to be late. Google Now will geo-locate you and give you a virtual nudge in the right direction when it’s time to get moving.
In other words, if you have a meeting on your Google Calendar, Google Now will identify how long it will take to get to that location and when would be the best time to leave.
What does this mean for the way users interact with Google? With Google Now, Internet searches return tabs and photos instead of the traditional blue hyperlinks changing the way Internet traffic is funneled to sites.
What Does Google Now Mean for Internet Search?
Mark Wilson of Fast Company explains, “They’re pulling us from an era of blue hyperlinks and typos to one fueled by the places we go and things we see, showing us the places we’re going and things we’ll see.”
As a result, photo content on websites is now becoming increasingly important. With the emphasis on visuals and less on content, the way people search for topics will change along with the results they see.
Hugo Barra, Director of Product Management for Android, explains: “You used to have to enter a search query or type in a street address, but that changes with Google Now.”
Similar to the way Google currently functions, Google Now will enjoy aggregating data in the same way in an effort to optimize search results. With Google’s new widget-like search feature, searches are fueled by tons and tons of user data; the more it collects, as you might imagine, the more accurate its predictions and suggestions will be.
Check out the video below for more information on Google Now.
Your business should be at the top of every Google search. Let the team at iQuarius Media optimize your site for SEO, Internet marketing, and more.
iQuarius Media watched the Amway Arena crumble in a massive explosion right outside our window. Now, we’re watching it be built back up to be a hub of digital media in Central Florida.
The Creative Village is making its home in downtown Orlando at 600 West Amelia Street. This bustling hub of connectivity will function as an outlet for the burgeoning digital media industry in Central Florida. Here, high-tech creatives like those at iQuarius Media can “live, work, learn and play” while creating more than 8,000 jobs, according to the City of Orlando.
Since its demolition, they’ve released the plans for dividing the space:
900,000 – 1,000,000 square feet of office/creative space
300,000 – 500,000 square feet of higher education space
25,000 square feet of K-12 education space
1,200 – 1,500 residential units
125 – 150,000 square feet of retail/commercial space
150 – 200 hotel rooms
New Talent = New Energy
With several emerging media initiatives already in place in Central Florida, the Creative Village will have no shortage of resources to draw from. Digital media talent is practically oozing out of educational centers like the UCF Center for Emerging Media, the Florida Interactive Entertainment Academy, and Full Sail University.
iQuarius Media is no stranger to the cultivation of creativity and is excited at the prospect of new digital media talent – and outlets to showcase our own – in Orlando.