How To Optimize Your Facebook Cover Photo

The cover photo on Facebook pages is an excellent opportunity for brands to personalize their pages and advertise their services. Chris, our social media manager, noticed a problem with cover photos recently – namely with the way they’re showing up in the newsfeed. Since Facebook changed the feeds users can see, page cover photos are shown in two instances: as a suggested page via paid advertising and when a friend likes a page. Facebook crops the image in different ways depending on the reason they’re being shown in the newsfeed. Unfortunately, Facebook crops only certain areas, regardless of whether the important stuff is in those areas. So the text or product you picked especially to represent your brand? It’s been cut in half or, worse, not included at all.

For example, here’s how one brand’s, Snow Lizard, cover photo appears on their page:

facebook_img

And here’s how it looks in the newsfeed as a suggested page:

facebook_img2

The most important part of Snow Lizard’s cover photo, the product, is cut off. Not to mention, the suggested page version of their cover photo doesn’t tell audiences anything about Snow Lizard as a company. So how do you make sure your cover photo will be cropped correctly no matter what?

Fortunately for us (and you!), iQuarius is a full service media agency, so Chris was able to talk to Georgette, our interactive designer, and figure out a solution. The best practice is to create a 851×315 cover photo, as those are the exact dimensions of the space. Of course, Facebook is still going to crop your photo in the newsfeed. You then have to make sure that the most important part of your cover photo is in the “safe area”. The safe space is the area on the cover photo that is always included when your cover photo is cropped.

When done incorrectly, the most important information will not fit into the safe area:

safe_are_img

According to Facebook’s rule, text on a cover photo most only take up 20%. The text on this image is too big and not properly located. The cropped image would feature dismembered bodies and other floating body parts — not the image anyone want’s associated with their brand!

By choosing a better suited, correctly sized image and relocating the text, the important information fits into the safe area:

safe_area_img2

If Snow Lizard had implemented these tips, their suggested page would look like this:

much_better

Much better, right?

Exclusive Offer!

A professionally-branded social network will increase your credibility and differentiate you from the competition. Mention this blog post and receive a discount on our Social Identities service. Interested in updating your social profiles? Contact our Content Marketing Strategist, to discuss your blog and content marketing strategy.

Contest Winner: Elaine!

Thank you to everyone who participated in our Starbucks Giveaway contest!

Congratulations to Elaine, who graced us with a cheery visit to our offices! Here she is with her free Starbucks card!  It took her just a couple of minutes to enter our contest on Facebook.

(The Bradley Cooper lookalike next to her is our enthusiastic social media mascot, er– social media manager, Chris.)

contest

Orlando, Social Media, The New iPhone, Whatever

chrisNice day at iQuarius! Can’t complain about the turn the weather’s taking here in Orlando.

Chris, our social media manager, got the new iPhone 5. We say this with a little sigh of exasperation, but also with a complete acceptance that iQuarius personnel are avid consumers of the technology we design for and produce content for.  We work on the Internet, but we also play on the Internet. We don’t just manage social media – we love social media! We produce websites, copy, streaming video, 3D animation, mobile apps, and audio post-production… but we also consume all of the above like there’s no tomorrow.

And, technically, there’s no tomorrow.

Tech changes. Tomorrows change. At any rate, it’s part of our jobs to keep up with the changes, which we do with confidence.

Social Media Group on Facebook

We’ve been talking a lot about Orlando social media here. We keep it pretty light with plenty of pics, infographics, and the sort. Come join us if you’d like.

So the ability to take panoramic photos is a pretty cool new feature on the new iPhone. Here’s a view from our offices.

orlando social media

Instagram Infographic | Instagram Filters On Old-School Cameras

Things we love at iQuarius:

We also like when those pics of people’s lunch tacos and overall lives look more exciting thanks to Instagram filters.

Can you imagine what it would have taken, a couple of decades ago, to get these same effects? Each effect now take a single click on a mouse. Check this out, though.

instagram infographic

Free Starbucks | iQuarius Starbucks Giveaway 9/19 ~ 9/28

free starbucksiQuarius Media is giving away Starbucks giftcards for being our friend!

Here’s the link to the Starbucks Giveaway contest page on Facebook.

Winners will be notified by email first, so make sure to leave your name and email at the contest page.

Even current clients and fans are eligible to win!

The contest runs from 9/19 through 9/28 (Friday). Winners will be notified soon after through email and on Facebook. Good luck, coffee lovers (or friends of coffee lovers)!

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If the link above does not work, you can manual copy and paste this into your browser address bar:

https://www.facebook.com/iQuariusMedia/app_197602066931325

Twitter Redesign: Who's Moaning About It?

twitterWith each new Facebook update, there’s a good, loud whining that comes along from people who proclaim they’re fixing something that ain’t broke. It’s not as if Twitter were exempt from that same outcry when they do an overhaul.

Trust us, we hear it firsthand.

Twitter CEO Dick Costolo went on NBC’s Today show to announce the changes: Profile pages on Twitter look different now. Twitter is also throwing its weight behind mobile (which is still Facebook’s weak spot, despite recent changes to its mobile apps). Of course, literally a few seconds later, the first wave of complaints started on social media.

The Twitter Re-Design is More Visual and Fast

Expansion of visuals is the main call of the day with the new Twitter redesign:

  • Huge header image (banner) across the top
  • User avatars getting pushed to prominence

It’s all part of what the company calls “our mobile-first strategy.” Costolo described the new mobile apps: “We rebuilt Twitter for iPad from the ground up to make it fast, beautiful and easy to use.”

Sizing Hints For Your New Header Image

  • Original image size cannot exceed 1252×626 pixels (with a max file size of 5MB)
  • Try to keep above 640 px
  • Call us to do it for you

Why They Need To Keep Updating, Despite Protests

For all the voices decrying the changes, there is a reality that the social media landscape is changing drastically and rapidly. It’s for the simple fact that technology changes the people who use it, drastically and rapidly. Moore’s Law applies to social media as well, folks.

The smartphones and tablets and getting more powerful and getting into the hands of more and more people, and the apps need to perform. Twitter needs to perform on these devices or they lose relevance (same goes for Facebook and other networks, of course).

And by this logic, more changes are coming. Those who are still moaning about it will, themselves, become irrelevant.

iQuarius Media Blogs for Good

As part of the Blogging For Good program, we would like to highlight a local organization that is bringing good to the Central Florida community: The Second Harvest Food Bank of Central Florida.

According to the site, the Second Harvest Food Bank  (SCFBCF) is a “private, nonprofit organization that collects and distributes donated food to more than 500 nonprofit partner agencies in six Central Florida counties: Brevard, Lake, Orange, Osceola, Seminole and Volusia.”

The Central Florida area is no exception to the hunger epidemic sweeping the nation with 1 in 5 of our population (approximately 732,000 people) needing food assistance last year.

How Second Harvest Helps

In response to this need, Second Harvest distributed more than 33 million pounds of grocery product, which is the equivalent to more than 21 million meals. Still not convinced? The SCFBCP also aids in the following ways: 

–       47% of clients served are children.

–       20% of the households served have at least one member age 65 or older.

–       33% of households served have at least one working adult.

With your help and donations, Second Harvest is able to collect and distribute food, assist with food stamp applications, provide disaster relief, and so much more. Want to get involved? Check out this link.

Enter to Win!

Second Harvest has created a raffle just for the Blogging for Good campaign! By simply buying a raffle ticket for just $10, you can win $100 in prizes. The raffle prizes include: 

–       3 day/2 night stay in a 2-bedroom villa at any Westgate Resort (excluding Westgate south beach)

–       $25 gift card for Elephant Bar

–       2 GA Wine Women & Shoes Tickets (we don’t have our date set yet for next year. working on a venue this month)

–       Pair of stemless wine glasses (with Second Harvest and Wine Women & Shoes logo)

–       Second Harvest Food Bank T-shirt

iQuarius Media is here for all of your blogging needs! Contact us today for content marketing and more.

Clinton Speech And The Ridiculous Amount of Tweets That Accompanied It

clintonWhen news happens, tweets happen.

During the 48 minutes that Bill Clinton spoke during the DNC to nominate Pres. Obama for the running, there were a total of 496,222 tweets. All included the hashtag #DNC alone or in combo with other relevant hashtags.

Besides the (literally) hundreds of thousands of “regular” folk tweeting their feelings on President Clinton’s talking points, there were relevant tweets by the pundits, news personalities, journalists, members of fact-checking organizations, and others. It’s always an interesting to see what kind of material was most re-tweeted. The easily shared nature of tweets makes it a good barometer of real-time trends in a population. Check these out.

clinton

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