Regulating All That’s Left to Regulate in Social Media

After Mitt Romney’s announcement of his GOP running mate, Paul Ryan (R-Wis.), members of Congress took to social media to express their thoughts.social media

To their dismay, there are rules regulating official use of social media for personal opinions, according to one report

With the very establishment responsible for cultivating our Freedom of Speech subject to social media restrictions, it is hard to deny just how omnipresent social media has become.

For Better Or Worse

As a public forum, it’s ideal to curate public opinion and reach large crowds, but as a political soapbox, it could do more harm than good.

The solution? Congress members are required to use their personal accounts, making for no shortage of confusion for their many followers.

The Proof Is In The Punch

Unfortunately, for members of Congress, pro-transparency organizations like the Sunlight Foundation archives deleted tweets and publish them on Politwoops.

Social media

Social media

The social media space, even with its rules and regulations, can be a useful tool — or a damning device. That’s why it is always important make sure you have someone like iQuarius Media on your side because what’s on the Internet — stays on the Internet.

We’ve got the skills in Internet Marketing and SEO. We make it our job to be aware of the rules that dictate the Internet. 

The Colbert ReportMon – Thurs 11:30pm / 10:30c
I Got the Tweets Like Grassley
www.colbertnation.com

Social Media Decoded

businessWhen social media mavens put their heads together and analyze a topic, a pseudo social media manifesto is born.

Like any good analysis, variables and solutions must be defined, sort of like these listed in The Rules of Social Media. In the article, several tweets on the tenets of social media are aggregated not from celebrities, but rather from savvy industry experts.

Here’s What They Say

From top to bottom the tweets are fraught with absolutes and repetition. Most notably:

social media

To be sure, these ideas seem obvious. But perhaps some of the most beneficial advice can be gleaned from one of iQuarius Media’s Social Media Managers. As @ncosta818 puts it, “Social media is a compote of both the good and the bad. Embrace both accordingly #socialmedia.”

That is: welcome opposition, challenge adversity, and admit fault.  As a result, your brand will soar, your followers will respect you, and depth will be assigned to your message.

We Are Your Brand

No one knows your brand better than you. However, iQuarius Media is a close second when you need us, and sometimes it takes an expert to properly relay a message.

With our wealth of industry experience and specialization in Internet marketing and website design, it is our job to enforce these sorts of social media strategies.

Check us out online or on any social media platforms to learn more. As Social Media Manager @ChrisK_Media put it, “Social media isn’t for you, it’s for your fans! #socialmedia.” Let us make sure they take pride in that ownership.

 

Media Manipulation in the So-Called Age of Transparency

Media manipulator

Igniting a frenzy in the media is not difficult to do, not with reality TV stars and political scandals staining the front pages of papers and coloring the homepages of websites. More importantly, it’s what you want to do.

But, inciting fear in the hearts of the very media outlets responsible for the frenzy– now, that takes some prowess.

Ryan Holiday, Director of Marketing for American Apparel and the publicist behind the controversial author Tucker Max, has published a book that will do just that. 

Trust Me. I’m Lying. | The Media Manipulator Speaks

With endorsements ranging from the positive to the fearful, Trust Me, I’m Lying details Holiday’s life as a media manipulator. From billboard campaigns to roundabout press releases, Holiday spares no detail in how he takes invisible or little-known brands and applies the pressures that make them go viral.

From Holiday’s blog:

“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge.” —Tucker Max, author of the #1 New York Times bestseller I Hope They Serve Beer in Hell

A Media Strategy in Your Corner

In these uncertain times, it’s pivotal to have the right people in your corner. iQuarius Media brings several years of industry experience and knowledge to the table, and unprecedented tools to make your brand sterling.

The media space is constantly changing, and in response, we are constantly evolving to meet your needs.

We specialize in website design, social media management, reputation management, and so much more! Look through our Services page and then bring your questions to our offices!

Internet Ads: The Numbers Are In

Internet adsThe Interactive Advertising Bureau (IAB) reports that ad revenues last year were up 22% from the year before, hitting $31 billion. Here’s the biggest news:

  • Mobile ads grew the most of all categories, up 149%, or $1.6 billion
  • Search was the largest category with a 47% share (up 27% to $11.7 billion)

Digital video rose 29% to $1.8 billion and display advertising made up the rest with 35% of all revenues.

“This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time—in digital media,” said Randall Rothenberg, President and CEO of IAB, in a press release.

Ad Revenues versus Ad Spending

Internet ad spending is huge – the next biggest after traditional television advertising. $31.7 billion of ad spending in 2011 was on Internet ads. Retailers spent the most (22%), followed by telecom (12%), and leisure and travel (8%).

Unsurprisingly, Internet ads’ revenue growth has outpaced all other media outlets’ over the past seven years. Retail has seen the most growth in Internet ad revenues, followed by financial services, telecom, auto, then computing products tied with leisure travel.

As for the minutiae of what makes a great Internet ad, that our business. Let’s talk about whether and what kind of Internet ads are best suited to your business. iQM.

The PDF of the full report is here.

Google Now Makes Web Browsing More Visual

Google Now

Google Now

With Google’s newest mobile application for Android, there is no excuse to be late. Google Now will geo-locate you and give you a virtual nudge in the right direction when it’s time to get moving.

In other words, if you have a meeting on your Google Calendar, Google Now will identify how long it will take to get to that location and when would be the best time to leave.

What does this mean for the way users interact with Google? With Google Now, Internet searches return tabs and photos instead of the traditional blue hyperlinks changing the way Internet traffic is funneled to sites.

What Does Google Now Mean for Internet Search?

Mark Wilson of Fast Company explains, “They’re pulling us from an era of blue hyperlinks and typos to one fueled by the places we go and things we see, showing us the places we’re going and things we’ll see.”

As a result, photo content on websites is now becoming increasingly important. With the emphasis on visuals and less on content, the way people search for topics will change along with the results they see.

Hugo Barra, Director of Product Management for Android, explains: “You used to have to enter a search query or type in a street address, but that changes with Google Now.”

Similar to the way Google currently functions, Google Now will enjoy aggregating data in the same way in an effort to optimize search results. With Google’s new widget-like search feature, searches are fueled by tons and tons of user data; the more it collects, as you might imagine, the more accurate its predictions and suggestions will be.

Check out the video below for more information on Google Now.

Your business should be at the top of every Google search. Let the team at iQuarius Media optimize your site for SEO, Internet marketing, and more.

Digital Media Hub Grows In Downtown Orlando

Creative Village

iQuarius Media watched the Amway Arena crumble in a massive explosion right outside our window. Now, we’re watching it be built back up to be a hub of digital media in Central Florida.

The Creative Village is making its home in downtown Orlando at 600 West Amelia Street.  This bustling hub of connectivity will function as an outlet for the burgeoning digital media industry in Central Florida.  Here, high-tech creatives like those at iQuarius Media can “live, work, learn and play” while creating more than 8,000 jobs, according to the City of Orlando.

Since its demolition, they’ve released the plans for dividing the space:

  • 900,000 – 1,000,000 square feet of office/creative space
  • 300,000 – 500,000 square feet of higher education space
  • 25,000 square feet of K-12 education space
  • 1,200 – 1,500 residential units
  • 125 – 150,000 square feet of retail/commercial space
  • 150 – 200 hotel rooms

New Talent = New Energy

With several emerging media initiatives already in place in Central Florida, the Creative Village will have no shortage of resources to draw from. Digital media talent is practically oozing out of educational centers like the UCF Center for Emerging Media, the Florida Interactive Entertainment Academy, and Full Sail University.

iQuarius Media is no stranger to the cultivation of creativity and is excited at the prospect of new digital media talent – and outlets to showcase our own – in Orlando.

iQuarius Media is a full-service new media (digital media) firm in downtown Orlando (though our clientele included multinational corporations). Call us for slick, personal, and professional web design, Internet marketing, SEO, graphic design, social media management, 2D and 3D animation, audio post-production and more. 

To learn more about the Creative Village or offer input, please visit this link.

by Natalie & Kal

Internet Traffic Will Quadruple in Four Years

Internet trafficSo you were just getting used to hearing data referred to in “gigabytes”, GB, or “Gigs” – and now the Internet world has moved on. We are now dealing with zettabytes of data. One zettabyte is equal to a trillion gigabytes.

According to Cisco’s Visual Networking Index Forecast and statement, there is and will be explosive global growth in Internet traffic, which is expected to quadruple by 2016. This is fueled largely by the speed at which smartphones, tablets, and Internet-enabled TVs are flying off the shelves; the growing accessibility of Wi-Fi and faster high-speed connections are all contributing factors.

Computers may have been responsible for 94 percent of consumer Internet traffic last year, but that number is expected to decrease to about 81 percent. So where’s the growth? Mobile Internet traffic – which is forecast to increase 18 times between now and 2016.

The Internet Traffic Explosion

  • 2016 will see 3.4 billion Internet users — half the world
  • More than half of global Internet traffic is expected to come from Wi-Fi
  • Average broadband speeds will nearly quadruple
  • The greatest demand for bandwidth will come from video: streaming entertainment as well as business videoconferencing

Imagine the equivalent of 278 million people simultaneously streaming an HD movie each hour. That’s where Cisco expects consumer demand to be — orders of magnitude greater than it is now. Cisco says it expects dramatic changes in “the network requirements needed to deliver on the expectations of this ‘new normal.’“

Businesses need to get mobile, connected, and visual. Reel in your Internet traffic with Video production, mobile apps, Internet marketingsocial mediablogs, and more: iQuarius Media.

Internet Marketing Tips | 5 Pivotal Points

internet marketing

Internet Marketing Pivot Points

5 Important Pillars of Internet Marketing.

1. Blogs

–Register your blog with popular directories
–Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog
–Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site.

2. Social media can be a great way to get the word out about your company or product. Effective internet marketing can help accomplish this goal.

–Did you know Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business.
–LinkedIn is a professional network that includes allowing companies to create profiles.
–Manage your social networking presence and engage in consistent participation with your connections. Nutshell Mail is a service that brings users a summary of their social network updates to their inbox in a single email delivered to them on their schedule.

3. Monitor Your Cyberspace Presence

We’ve all heard of “Google-ing” someone or something… Keep an active eye on what’s posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what’s out there. Searching your name on Google and Twitter can tell you several important things:

–What people are saying about your business
–Whether your work is being used without your permission
–Whether someone else is using your personal or business name

If your reputation is in trouble and you’re finding negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.

4. Be consistent with your online message and branding

–Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities.
–Integrating communications helps eliminate confusion from the consumer and builds brand strength.

All advertising media selections, creative designs, and public relations efforts should strive to match the message, media, and audience, so the right person sees and/or hears the advertisement or internet marketing piece and can recognize the business and its brand consistency.

5. Apply Search Engine Optimization (SEO) to your web site

SEO is a great way to increase your online revenue stream. SEO allows you to:

–Develop and arrange your site’s content and navigation to be fully optimized
–Drive more traffic to your Web site
–Maximize your Internet exposure

If these pointers seemed like an avalanche of information, imagine executing all of these functions on a daily basis. It could get overwhelming. This is when it’s time to consider outsourcing the work to a team of industry veterans who will keep your business’ best interest at the forefront. At iQuarius Media we work on these different facets on a daily basis, so feel free to contact us and we can discuss how to make your online presence effective.

Copywriting Best Practices To Make Your Ad Copy Sizzle

copywritingCopywriting such as landing page copy, blog posts and writing effective email blasts’ is more art than science. Producing consistent web traffic boils down to:
writing outstanding content.

Writing Effective Landing Page Copy

Producing great landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you’re looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.

Copywriting tips:

  • Use Action-Oriented Language
  • Use Value-Oriented Language
  • Use Reader Keywords
  • Go for Clarity Over Creativity
  • Format
  • Proof for Consistency

Keep in mind that the time and effort it takes to write effectively may be too much for one or two people to manage. That’s when it’s time to consider outsourcing the work to a team of writers who live and breathe copywriting.  At iQuarius Media, that is one of the many services we offer our clients. Please, feel free to browse our portfolio and let us know if we can be of service. Thanks.

 

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