Social Media: Photos Drive Twice As Much Engagement

2009 03 25 facebook 02 300x225 Social Media: Photos Drive Twice As Much EngagementWhen marketers talk about social media and what businesses can do to engage customers using social media, they often limit their discussion to prescribed frequency and content of text posts. Granted, the bulk of Facebook, Twitter, and other social media posts will be short bursts of text. But some networks, like Facebook, lend themselves so well to photos (pics) that there are 250 million uploaded each day (making Facebook the biggest photos site in the world).

And, photos on social media networks drive twice as much engagement as text posts.

The growth of apps like Instagram is another indicator of the power of pics when it comes to social media. For businesses, photos allow for subtle marketing because each photo can accomplish a number of things:

1. At the simplest level, showcases new products, driving traffic to your site

2. Shows customers how to use or enjoy your products

3. Encourages customer feedback

4. Provides visual inspiration

5. Gives insight into your creative process

On number 5: All businesses may not be creative businesses, but all businesses need creative thinking to thrive. This is the kind of thing your followers and your new potential customers want to see – it’s part of why they approach you on social media to start with.

Using Photos on Social Media Correctly

Not all photos need to be product-centric. Related trends, pop culture references, and other examples that you are a vibrant and productive participant in your particular industry, are important. If you were a clothing designer, for instance, you would want to post photos of food or musicians that embody the aesthetic of your latest line.

What To Do Now

Tell us about your company. Join in our creative process in bringing out what it is about your company that will inspire social media engagement and drive traffic to your site.

 

Pixar’s Next Movie Gets A Mysterious Photo Blog

756px Bell Howell Filmo 2 300x237 Pixar’s Next Movie Gets A Mysterious Photo BlogPixar is known for its long development cycles: the Emeryville, California-based company can take years to churn out a new animated movie. Now fans will be able to get an oblique sneak peek inside the studio’s next film — thanks to a new blog started by Lee Unkrich, a director and member of Pixar’s creative team.

The blog, simply called “Lee Unkrich,” will feature one image a day for the development cycle of the new, untitled film. That could mean a lot of updates. Unkrich already guessed, via his Twitter account, that he may be chronicling for up to four years.

Right now, the blog only has two entries. The first is captioned “The starting line.”  The opening image — a close-up of a Mac keyboard — doesn’t give away many clues. The second entry is titled “My standard lunch” and shows a bowl of broccoli and a sandwich. In other words, the blog looks like it will touch on things both central to the film and charmingly off-topic.

The blog is a nice way to share exclusive content with Pixar fans, but we’ll see if Unkrich can actually keep up a photo-a-day for the entire development process.

Is this Lee Unkrich feeling the attraction of engaging with fans on a daily basis? Because, if so, we know exactly what that’s like.

Using Humor in Social Media

Laughing Hysterically1 300x247 Using Humor in Social MediaCan you remember something funny? Better than something dry and technical, we bet. Humor in social media can go a long way. Are you considering using humor with your social media activities? If not, here is some assistance to get you on the path to humorous interaction.

It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your company or brand. What about using humor in social media?

  • Adding humor to your social media strategy can be an excellent way to get people’s attention.
  • If you appeal to your audience emotionally, you’ll increase your chances that they will further engage with your brand or product.
  • Using humor to your advantage will help your clients remember you. This will naturally lead to the sharing of your content and let others have a better understanding of what you represent.
  • An emotional appeal separates you from the thousands of other companies out there saturating their social channels with self-promotion. If you’re not “humorizing” your brand, product or business, your exit from the  social media arena may not seem so funny.

Don’t Forget To Keep Your Audience In Mind When Using Humor in Social Media.

Not all humor lands right. Edgy humor may be the hardest to gauge, because one person’s “edge” is another person’s “too far.” Slapstick humor tends to work best with young or old audiences, politically-charged humor should be used sparingly if at all, and religion-based humor should probably not be used at all. Cleverness and wit work in any arena, as long as it’s not sarcastic – sarcasm doesn’t translate well to text.