How to Post a Video on Pinterest

When you hear Pinterest, the first thing that comes to mind is often pictures. But the content sharing service lends itself to all visual mediums and there are thousands of videos on Pinterest, too. With over 25 million users, brands recognize that engaging content can lead to purchases -- especially as 81% of U.S. consumers trust information from Pinterest.

While  you can share your video to Pinterest immediately after uploading it on Youtube, what happens if you created your Pinterest board some time after you uploaded your video?

Here's a step by step guide to solving that problem:

 1. Log into Pinterest, click, into Pinterest, click, the add button, and then scroll down to "Add from a website."

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2. Next you will need to copy the url of the video you want to use from YouTube and paste it into the "add a pin from a website" box that shows up.

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3. Pick your video thumbnail and the board you want to add your video

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 4. Fill out your description using hashtags and pin it! 

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As you can see, the steps are relatively simple. For a free review of your social media efforts to date and a plan on how we can assist you in your online social media management, Contact us today.

 

 

Pinterest Sets Its Sights on Twitter and Facebook

pinterestWe love Pinterest and can’t stop talking about it. But, then again, neither can the rest of the Internet.

And it’s no wonder. Traffic has SURGED for Pinterest lately, up 50 percent between January and February, according to a new report released by Experian (and supported by a range of other Internet and social media trend reporting agencies). Total U.S. visits in February were stellar – and it shot Pinterest past its closest competitor, LinkedIn.

It Goes Like This: Facebook – Twitter – Pinterest

Pinterest surprised everyone last year by getting in the Top 10 of social networks.

As it stands now, Pinterest is the third-largest social network behind Facebook and Twitter – leaving LinkedIn, Tumblr, and Google+ behind (and picking up users like President Obama).

  1. Facebook: 7 billion
  2. Twitter: 182 million
  3. Pinterest: 104 million
  4. LinkedIn: 86 million
  5. Tagged: 72 million
  6. Google+: 61 million

Now do you see why Facebook is trying to add more visual interest to its interface? Does it help explain their billion-dollar purchase of Instagram? In any case, traffic to Pinterst is still 10-fold over Instagram, who received 10.2 million visits last month.

What Are People Doing On Pinterest?

They’re staying. Engagement on Pinterest is enviable, with users spending an average of 89 minutes per month on site. Facebook is still king, though, with users spending an average of 405 minutes per month.

Users can add a bookmarklet in their web browser, allowing Pinterest to stay with them throughout their Internet travels. They can pin anything from any page they come across, including pics of products they love, designers they admire, and places they want to visit (just to name a few of the most popular categories). And, with each pin automatically sourced back to where it was found, Pinterest is a marketer’s dream tool.

Social media in general is reaching new highs: 91% of adults use social media regularly.

We bet you have some questions about Pinterest. If you want to ask them, come join us on Facebook or Twitter. We’ll start doing profiles on our clients’ Pinterest accounts soon, too. See you back here.

 

Pinterest Jostling for Place Among the Top — And Winning

pinterestPinterest is still invite-only but new aggregated data indicates that it is taking its place among the social media behemoths in referral traffic:

  • Pinterest is driving more referral traffic than Twitter
  • Pinterest is driving more referral traffic than Google Plus (G+), LinkedIn, and YouTube combined

The data was collected from more than 200,000 publishers who collectively reach more than 270 million unique monthly visitors each month. Facebook still accounted for more than a quarter of the referral traffic. Subculture-centric Stumbleupon held on to its number-two position, while similar bookmarking site Reddit was also among the top.

This is Huge: Pinterest > Twitter

The biggest news here has got to be the Twitter connection. Twitter’s micro-blogging platform found its power in its concise, 140-character bursts of information – posts are quick to craft and easy to share. Along with its URL shorteners making it more than easy to put active links in posts, Twitter was a powerful source of referral traffic for businesses and marketers.

It now looks as if Pinterest is occupying a similar niche, with the added dimensions of being visuals-focused. There is power in pictures — and Pinterest is remarkably beautiful, and its content is infinitely clickable.

We’ve blogged about Pinterest before. We’re also marketers who have been eagerly watching Pinterest grow since the beginning. If you’d like to know more about how we can leverage Pinterest for you, contact us. Ask your questions. We would love to share what we know.

 

Pinterest for Businesses: Branding, Direct Traffic, and So Much Fun

pinterestPinterest works almost like a never-ending magazine with just the prettiest, most-loved pictures. That’s great for people wanting to browse through vintage wedding dresses, recipes, or artwork…but what does that mean for a business?

Pinterest just cracked the list of Top 10 Social Media sites. So, a lot, apparently.

1. Collect visual material

You can collect pics that you come across – on your hard drive, or on the Internet – into your Boards. All it takes is a single click and you can Pin. Great for personal use, but for businesses, especially visual-centric ones like designers or artists, can use this as an opportunity to showcase their material. If pics are borrowed from places on the Web, Pinterest automatically sources the pic, so that infringement of copyright is minimized. It also means anyone who clicks on an image borrowed from your site can just click straight through to your site. That direct traffic alone may make Pinterest worth it!

2. Give a Presentation Some Oomph

Pinterest is a way to visually represent your ideas. Once that is in place, a Pinterest board can be linked to a PowerPoint presentation; or a screenshot can be printed on a poster board—neat and simple, and looks great.

3. Brand Yourself

Have a brand for yourself or your business? Use Pinterest to help people recognize you as an expert. Want to own a vintage dress boutique someday? Start pinning products from your closet, ads of vintage dresses from days past, or vintage dresses from others’ boards that you love, and people will start to recognize you as the go-to source for beautiful vintage dresses. If you’re a graphic designer, pin your own work, as well as work that you love from others.

If you’re in a less visual industry, you can also post infographics that relate your field, images of work you’ve done, or books, quotes, or poems that you’re reading. And since every pin comes with a source linked, this can also help drive traffic to your site or blog.

4. Engage Your Customers

Again, Pinterest just cracked the list of Top 10 Social Media sites — so if you use social media to market your company or brand, it’s time to consider throwing Pinterest in as part of your mix. Lands’ End recently hosted a (quite successful) contest on Pinterest, asking participants to create a pin board featuring their favorite Lands’ End products. The 10 people who made the best boards won a gift card—and Lands’ End got tons of its products promoted throughout the site.

Pinterest is more than just about play. While you’re being inspired by the stream of new images in your personal life, you can build your business brand and reputation. Get a little organized. Have fun. Call iQuarius with your questions.