video production

3 Ways Brands are Using Vine for Father’s Day

in Social Media  by iqmadmin 0 comments

Brands are becoming increasingly more active on the new social media app Vine and for good reason. Unruly Media, a video technology company, recently found that branded vines are shared 4x as often as other branded Internet videos. Branded vines were also 4% of the top 100 shared vines. This is almost unheard of as most viral videos are not connected to brands. The platform allows users to create six-second looping videos. The apps brevity, like Twitter,  encourages brands to get creative while appealing to consumers rapidly shrinking attention span.

With Father's Day around the corner, many brands are using Vine as a marketing tool. Here are three ways we've seen brands use Vine effectively:

1. Promote Products

Vines 6-second format changes the way advertisers approach video marketing. With limited time, companies have to spotlight their products in an interesting way and get their message across fast. Moonpig, a greeting card company that allows users to create unique cards online, created a vine to promote their Father's Day cups:

— Moonpig (@MoonpigUK) June 11, 2013

Cold Stone Creamery took product promotion a step further and explicitly suggested their icecream over traditional choices:

2. Give Insight into Products

Instead of presenting a finished product, Vine allows brands to show the process of creation. Cloak and Dapper, a gentleman's clothing store, used this method to spotlight individual products in a gift box:

3. Host Competitions

Hosting competitions is nothing new to marketers, but Vine does add a new spin on traditional methods. Vine is a fast way to drive engagement around their brands when used well. Remington Park, a racetrack and casino based in Oklahoma, are hosting a competition with an incentive big enough to convince people to visit them on Father's day:

There is nothing like the power of video for communication, and the Internet is a more effective vehicle for delivery than any other outlet available. iQuarius Media is an expert in every step of creating videos that deliver. To discuss how our  Web Video Production and Delivery team can help you, contact Shea Glenny at shea@iquariusmedia.com.

Internet Traffic Will Quadruple in Four Years

in Internet Marketing  by iqmadmin 0 comments

Internet trafficSo you were just getting used to hearing data referred to in “gigabytes”, GB, or “Gigs” – and now the Internet world has moved on. We are now dealing with zettabytes of data. One zettabyte is equal to a trillion gigabytes.

According to Cisco’s Visual Networking Index Forecast and statement, there is and will be explosive global growth in Internet traffic, which is expected to quadruple by 2016. This is fueled largely by the speed at which smartphones, tablets, and Internet-enabled TVs are flying off the shelves; the growing accessibility of Wi-Fi and faster high-speed connections are all contributing factors.

Computers may have been responsible for 94 percent of consumer Internet traffic last year, but that number is expected to decrease to about 81 percent. So where’s the growth? Mobile Internet traffic – which is forecast to increase 18 times between now and 2016.

The Internet Traffic Explosion

  • 2016 will see 3.4 billion Internet users — half the world
  • More than half of global Internet traffic is expected to come from Wi-Fi
  • Average broadband speeds will nearly quadruple
  • The greatest demand for bandwidth will come from video: streaming entertainment as well as business videoconferencing

Imagine the equivalent of 278 million people simultaneously streaming an HD movie each hour. That’s where Cisco expects consumer demand to be — orders of magnitude greater than it is now. Cisco says it expects dramatic changes in “the network requirements needed to deliver on the expectations of this ‘new normal.’“

Businesses need to get mobile, connected, and visual. Reel in your Internet traffic with Video production, mobile apps, Internet marketing, social media, blogs, and more: iQuarius Media.

Web Video Production

in Audio & Video  by iqmadmin 0 comments

There is nothing like the power of video for communication, and the Internet is more effective a vehicle for delivery than any other outlet out there.

Web video is prevalent, pervasive, persistent …whatever you want to call it. It’s everywhere! Think about it — when you go to a webpage, and there’s text and a video box, where does your eye go first? It’s human nature. You see the video.

One of the reasons it’s so powerful is that you can jam-pack a lot of information into one web video. Two minutes of web video can say more than two giant walls of text. And, the point is, no one’s going to sit and read a wall of text, let alone two of them.

Why iQuarius For Web Video Production?

Of course, web video production brings with it certain format and time constraints. It has a specific standard for maximum effect that differs from traditional media. From our professional video and audio recording capabilities (including green screen production and on-location shooting) to our award-winning post-production teams, we have a handle on all your video production — whether you have an existing message or whether you’re starting from scratch.

Don’t let the small size of our company fool you – we’ve got big ideas. Let’s get together and talk about how to get your company’s message across with web video.

 

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