Motion Design at iQuarius Media

 Motion Design at iQuarius MediaFrom 2D to 3D, we use the latest technology and tools for powerful storytelling and fluid animation.

Nothing grabs an audience like eye-catching motion design, whether it’s: video graphics for your home page, as part of a web-distributed video, or even interactive ROM business cards.

iQuarius Media creates sleek motion graphics that are engaging, imaginative — and beautiful.

3D Animation

Whether you want to add a dimension to your existing visuals, or you want to bring something in your imagination to life, 3D animation adds a dramatic layer of reality to your material.

The Motion Design Process

We can start you from scratch. Or we can join you at any point in your current process, at any of the following:

  1. Concept
  2. Making decisions about intended audience and: art direction, cinematography, length, tone, soundtrack, etc.
  3. Making decisions about distribution: frequency, saturation, channels and markets
  4. Script
  5. Visual elements: live action, graphics, segues, etc.
  6. Live recording and sound design: music, backgrounds, sound effects
  7. Editing, compositing, and encoding
  8. Distribution and Internet marketing

 Call us and we’ll help you across the finish line.


Google Dictionary Is Now Undefined

dreamstimefree 900879 300x198 Google Dictionary Is Now UndefinedGoogle has closed yet another property. The Google Dictionary is yet another service to get the proverbial ax. It is just another in a long line of abandoned Google properties, which include their web directory,Google Labs, and Google Wave, just to name a few.

Before the “Google is burning to the ground” reactions start appearing, it should be noted that Google is doing just fine on the financial end. The shuttling of these properties are little more than housekeeping and the removal of extraneous materials that people may or may not miss. Nevertheless, when Google discontinues something, even something as innocuous as a dedicated dictionary, it’s newsworthy.

That being said, it’s not the end of the world, although some are disappointed. Furthermore, Google is very a “trial and error” company, and if something doesn’t work the way they envisioned, and/or it’s not being used by the masses, the company has no problem scuttling what it considers dead weight. As pointed out by Barry Schwartz, a Google employee ventured to the Google Web Search Help forum to explain Google’s decision.

Simply put, they didn’t need a standalone dictionary any longer, at least from their perspective:

As many of you know, we’ve recently introduced a dictionary tool into Google Web Search to help you quickly look up the definition of a word,. Because the dictionary tool offers the same functionality as Google Dictionary, we’ve decided to discontinue dictionary.google.com.

For your definition needs, you can type your query right into the search box and use the dictionary tool located in the left-hand panel on the results page, or you can type [define (your word)] right into the search box.

User Reactions

As for the reaction to the closing of the Google Dictionary, that’s precisely what led Kelly F to issue her response. There’s only so much of this you can take without setting the record straight:

OMG! How can google do this without any warning. I’m not a native user. So, I use Google dictionary all the time. It’s the best dictionary out there. I’ve starred a lot of words too. Now I don’t see a way to get them back. Please google make Google Dictionary available again!!! Definitely a bad move by Google.

The sources Google gets/got their definitions from are not gone. Is typing “Dictionary” into a Google search bar really that difficult?

mashable

Turn Social Media Addiction Into Results

Mediassociaux 300x224 Turn Social Media Addiction Into ResultsEver had the feeling that the Web can be a waste of time? We start by reading some relevant information on a social media site. An hour later we are still on that site, but in our tenth different place. In fact, 65 percent of all streaming content is watched during the work day. YouTube reports that 2 billion videos are watched during this period of time. Black Monday started because of the faster Internet connections. A lot of the consumer buying on the Web happens at work.

Are you afflicted with a social media addiction? While it may not be contagious, is it affecting your work productivity. Do you feel any of these symptoms?

  • You spend too many hours using social media tools with no measurable results. Sure it’s fun, but from a business standard, what do you have to show for all of your valuable time?
  • Your day is filled with distractions from constant alerts. There is constant fear that you will miss something so you need to react right now. In fact, you work on a stimulus response model waiting for interruptions to delay business decisions or progress.
  • You are always looking at numbers as a reward: You need more followers, tweets, friends and views. You review these metrics more than your company’s financial statements.

Don’t despair. Here are five steps to the cure:

1. Learn that social media is promotion

What social media achieves best through its conversational style is making it easy to form trusting relationships over a long period of time. In the past, we may have done this over three martini lunches or trade shows, but these online tools really make it efficient. Focus on maintaining these relationships through online conversations with prospects, customers, and connectors.

2. Define how your social media activities assist in accomplishing your company’s critical success factor this month

Pick your area of expertise that addresses the pain your company solves and join the conversation on that subject. Identify the connectors and influencers in those conversations. Find your key prospects on social media and begin to follow them. Limit your time based on the ROI your company receives over the next three months.

3. Limit your focus to one just tool

It is impossible to be successful at connecting through all of the social media tools. They all fit just a bit differently. Find which tool your community uses and focus on becoming consistently effective at building relationships with that one. This will enable your company to build their social media expertise slowly instead of burning through a lot of resources that may not be a good investment.

4. Measure your social media results

It’s not just about followers, friends, or views. Track your company’s growing social media influence with such tools as Klout. Think of it as your social media balance sheet.

5. Separate out social media for business vs. just for fun

There is nothing wrong with surfing social media for fun for hours. It’s great connecting with people that you don’t often see in person. But never call that work or a “marketing investment.”

source: Open Forum/Barry Multz

How Huge is Google+?

google plus tips How Huge is Google+?Google’s social network, Google+, might be one of the fastest-growing networks ever, having already reached 10 million users according to one estimate.

Paul Allen, of Ancestry.com — not to be confused with Microsoft co-founder Paul Allen — has developed an interesting method to calculate the number of Google+ members.

He sampled a number of surnames from the U.S. Census Bureau data and compared it to surnames of Google+ users. By comparing surname popularity in the U.S. with the number of users on Google+ with each surname, he can guesstimate the percentage of the U.S. population that signed up for Google+. Finally, he calculated a ratio of U.S. to non-U.S. users to generate an estimate for the number of Google+ users worldwide.

The result? Google+ has approximately 9.5 million users worldwide, with 2.2 million joining in the past 32 to 34 hours, according to Allen’s estimates.

This is amazing growth even for a giant such as Google: We cannot remember any social network reaching so many members so quickly after its release.

Coming from a third party, the data is obviously unofficial (we asked Google for comment on these numbers, but haven’t heard from them) and should be taken with a grain of salt. If they’re true, though, they indicate that — after a few missteps— Google might finally be conquering the social networking arena.