5 Ways a Temporary Website Gets Your Startup Started

Temporary Websites

Say you’ve come up with the perfect idea, but you want to wait until it’s absolutely perfect before you reveal it to the world – should you wait on building a website, too?

Now is actually the perfect time to create a temporary website.

In the beginning stages of your startup, you may want to limit the amount of money you pour into a not yet perfected idea. But you have to begin to think of your website as a constantly iterating piece of marketing collateral that can serve your business goals well.

A temporary website allows you to advance your startup in a number of ways, not least of which is exposing it to potential consumers, without having to commit to building a full site.

Some of the benefits include:

1. Host relevant Business information 

When you’re first trying to market your idea, the best practice is to have a one-stop place to direct people hoping to do a feature on you. A temporary website will allow you to host a press kit, founders bios, logo download, contact info and spec sheets etc.

2. Proof of Concept

If you want to test the demand for, or interest in, a particular marketing message – or even your product concept – a single web page with your offer and an email opt-in can provide you with an informal list of potential customers demonstrating demand for order fulfillment.

You can use this opt-in for people to name their price. Give them a single blank field to tell you what they’d pay for it. It then becomes something akin to a social letter of intent.

3. Build an Email List of Beta Testers & for Product Announcements

Having an email opt-in page on your temporary website allows you to collect the emails of those interested in being part of alpha and beta tests, and of early adopters who want to know when your site will go live.. This way you have a number of invested people on which to test your product, and built in fans for when you’re ready to reveal your improvements.

You want to be in control of the conversation surrounding your product or idea. Start by building anticipation so that when you’re ready to reveal, you already have an audience interested in what you have to say.

4. Gain Social Proof for your Domain

Getting social shares, likes, and +1’s for your website content helps you to gain social proof and SEO authority. The more shares your content gets, the more established value you have the web. Having a temporary website allows you to get a headstart on establishing SEO authority for your permanent website.

5. Holds your demonstratable product for investors to view after your pitch

You want to leave a lasting impression on potential investors. While you can captivate them in a demonstration, they don’t know your product as well as you do. A temporary website allows them to access all the relevant information for your product. You have the option to create a non-public URL that hosts your pitch deck or demonstratable product and share that link with only those you wish to see it.

If you want to capitalize on all these benefits, iQuarius media specializes in creating temporary sites with a quick turnaround time. Contact us today to get your startup started. 

Photo Credit: hulieoh

Alton Brown Twitter Meltdown

Ah, the possibilities of social media are endless. So are the possibilities of abuse:

It’s easy to see why Twitter is so popular, if, for nothing else, the ability to follow and grief your favorite celebrity. Just ask Food Network personality, Alton Brown. Like most people with any kind of celebrity following, Brown had an active Twitter account, and because of some Internet impersonation, Brown’s previously-active Twitter account is now gone.

According to the Fancy Pants Foody blog, Brown abandoned his Twitter account because someone impersonated his wife, DeAnna.

Apparently, Brown’s Twitter account had only been active for two months.

Fancy Pants Foody has the details:

…AB got the mother of all stalker tweets from someone apparently pretending to be his wife, DeAnna. Details are sketchy (and the tweet and account were deleted before I knew about it), but it reportedly included a photo of his wife and child, Zoey.

Later in the day, his account was gone. This time, apparently, for good. And I can’t say I blame him.

Christie, the blog’s lead writer, goes on to say that it appeared as if Brown’s Twitter had been set to private, but now, when @altonbrown address is entered, the return response is “Sorry, that page doesn’t exist!” However, before Brown took his Twitter account down, he gave the impersonator a piece of mind–140 characters at a time. And while the account has been removed, Brown’s reaction was caught in screencaps:


If the Internet griefer who started the fake account had kept his posts to simple mockery, Brown may have simply ignored it, but once images of Brown’s family were introduced into the situation, Brown understandably reacted with some venom.

And now, Brown’s Twitter account is no more. Brown did, however, address the issue at his blog:

I didn’t leave Twitter because my wife started tweeting. I left Twitter because a parasitic troll fraudulently posing as my wife started tweeting. It even used a photo of my family as its avatar.

The way I see it, Twitter is like a big cocktail party. If I was at a cocktail party and someone puked on my wife’s shoes, odds are excellent that we’d leave. Does that mean I won’t attend any more cocktail parties? Maybe not. Maybe I’ll just have to figure out a way to host my own cocktail parties where people have to actually be accountable for their behavior.

Did Brown overreact? Granted, when images of your family start showing up on other people’s profiles, that may be reason to take pause. That being said, a simple Google Image Search for “Alton Brown Family” reveals at least two images that fit the description. Granted, because the griefer account has been taken down as well, there’s no telling if the person was using Google Image Search to find pictures of the Brown family, or if the offending image was something not readily accessible from Google.

Whatever the case, because of the nature of the Internet anonymity–that is, to give people a hard time under an anonymous guise–Alton Brown’s Twitter account is no more.

________________________________________________

Managing social media is a full-time job. Call us.

-->