Press Release Showcase: OxygenBars.com

in Press Releases by iqmadmin January 30, 2012January 21, 2014 0 comments

Do you or your company have a new concept, product or service, or an event, that you’d like to publicize with a press release? Do you have anything newsworthy that the world needs to hear about? iQuarius Media can research, write, optimize, and distribute your press release.

Press Release Sample: OxygenBars.com

Here is a writing sample from our archives, released in Fall 2011 for OxygenBars.com.

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OxygenBars.com Provides the Elusive Commodity — A Captive Audience — At The PMA Fresh Summit

As trade show exhibitors get creative to draw people into their booths, they employ crowd-attracting devices such as oxygen bars.

FOR IMMEDIATE RELEASE

Venice, FL — The Produce Marketers Association (PMA) will be holding its 2011 Fresh Summit, in Atlanta, GA. From October 14 through 17. At least 18,500 people are expected to attend this International Convention and Exposition.

Industry giants such as Del Monte, Dole, Monsanto, Sunkist and Sysco will be sponsoring and exhibiting. Thousands of participants from food service, supermarkets, government agencies, educational institutions, and other organizations representing the entire supply chain of produce and flowers will be represented at the trade show.

In search of networking opportunities and a chance to promote their products and services, buyers and sellers will be jostling for attention from each other. Trade show participants have had to find creative ways to catch the eye of a potential customer. As such, an oxygen bar will be one crowd-attracting device and attendee perk that will be seen at this year’s trade show.

OxygenBars.com will be setting up a four-station oxygen bar at the Fresh Summit. In the evening, OxygenBars.com will be supplying oxygen after-hours at a corporate party. With individual oxygen sessions running in the five-minute range, the oxygen bars will provide participants an unprecedented way to promote their products and information to a relaxed, receptive, and — most importantly — captive audience.

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About OxygenBars.com

OxygenBars.com is the worldwide leader in oxygen bar manufacturing, equipment, and event services. Servicing clients in the United States and worldwide in 52 countries. For more information, please visit https://OxygenBars.com.

For more information on the Fresh Summit, please visit https://www.freshsummit.com.

Motion Design at iQuarius Media

in Audio & Video by iqmadmin January 26, 2012January 21, 2014 0 comments

From 2D to 3D, we use the latest technology and tools for powerful storytelling and fluid animation.

Nothing grabs an audience like eye-catching motion design, whether it’s: video graphics for your home page, as part of a web-distributed video, or even interactive ROM business cards.

iQuarius Media creates sleek motion graphics that are engaging, imaginative — and beautiful.

3D Animation

Whether you want to add a dimension to your existing visuals, or you want to bring something in your imagination to life, 3D animation adds a dramatic layer of reality to your material.

The Motion Design Process

We can start you from scratch. Or we can join you at any point in your current process, at any of the following:

Concept
Making decisions about intended audience and: art direction, cinematography, length, tone, soundtrack, etc.
Making decisions about distribution: frequency, saturation, channels and markets
Script
Visual elements: live action, graphics, segues, etc.
Live recording and sound design: music, backgrounds, sound effects
Editing, compositing, and encoding
Distribution and Internet marketing

Call us and we’ll help you across the finish line.

B2B Social Media Marketing

in Social Media by iqmadmin January 24, 2012January 21, 2014 0 comments

b2b social media As a business owner, you can no longer ignore the role social media plays in the survival of any business.

You may think that Business to Business has nothing to do with social media; you may be surprised how vital B2B social media is for your business’s success.

6 Steps to Get You Started with B2B Social Media Marketing

Step 1: Understand what you want B2B social media marketing to achieve for your business. Remember, with B2B social media marketing, it is a means to an end. This golden rule will help you measure your B2B social media marketing success. If, at any stage, you are unable to identify what you are trying to accomplish, you are wasting your time. Begin your B2B social media marketing by setting one or two clear goals and always have them in mind as your guide throughout your marketing efforts.

Step 2: Find your B2B social media audience. The main point of B2B social media marketing is to successfully reach your target audience. Find out where your customers spend their time online. Where are they most vocal? Identify the proper channels to address. Otherwise, you are just wasting your time.

Step 3: Develop the proper B2B social media content. Of course, everything eventually boils down to proper content. Why is content strategy essential in B2B social media marketing? What type of information is relevant and interesting to your target audience? It’s something they’re already talking about. It becomes a matter of creating content and then using the proper methods of distributing that content — which differs from audience to audience (that is, from industry to industry).

Step 4: Consider Search and SEO in B2B social media. Be search engine friendly as a matter of course throughout your B2B social media marketing. People Google their questions and do their research through search. Customers and clients go online to finalize their purchase decisions. Optimize everything. Leverage keywords so they find you when they’re ready to make a deal. This is where your B2B social media marketing feeds into your bottom line.

Step 5: Establish a digital footprint for your B2B social media. Leave a description of your business and an active link for users to click on, everywhere. Besides supporting your SEO efforts, active links are a direct line to your website so users can find it with minimal effort. At the very least, put a link to your site on all your landing pages, welcome pages, and profiles (where applicable) on all your B2B social media channels.

Step 6: Hold yourself accountable. Business requires trust and reliability. Be who you say you are. And establish a regular process for reporting, such as through analytics, so that you can measure your business’ progress at the end of each month.

Summary

One important thing to note through all this is that running a B2B Social Media marketing campaign requires a lot of hours. Keeping open communications with people you regularly do business with is one thing. But knowing when to outsource is a smart move. A good Internet marketing team can improve targeted traffic and:

Create fresh content and push it out on a daily basis
Keep an eye on analytics to measure your business’ reach — then interpret and act on the insights provided
Manage accounts to make sure you’re not missing important communications with potential business partners and customers
Optimize everything

Call us if you need help. We can do all of the above. With a smile.

Social Media Ads: Facebook Users Click Ads Twice as Often than Twitter and Google+

in Social Media by iqmadmin January 19, 2012January 21, 2014 0 comments

Chitika, a data analytics company, has released a study that reports Facebook users click on ads more than twice as often as Twitter and Google+ users.

“Given the announcements and roll out of new social media advertising programs on platforms including Google+, Facebook, and Twitter, we wanted to investigate where advertisers will have the highest potential to engage with users based on CTR (Click Through Rate),” a representative for Chitika said.

The study measured the Click Through Rate (the likelihood of a user clicking on an ad) of different social media users, taking data from referrers. Essentially, what it looked at was which social media advertising platforms were bringing in the most traffic. It examined which social media networks provided the Click Through links that landed users on websites in their sample. For example, if a user saw a link on Facebook and clicked it to get to iquariusmedia.com, Facebook would be considered the referrer. The data was narrowed to include the Click Through Rate of Facebook, Twitter, and Google+ — and it was this data that was the basis for the report.

The compiled data set included millions of impressions from social media, which yields the Click Through Rate of the average user on the three social media networks.

In the same report, it was stated that social media users click on ads on Google+ and Twitter with about the same frequency (Google+ at .1% and Twitter at .09%). Facebook measured a .24% Click Through Rate.

There were several key points about social media advertising addressed in the report.

The best social media network to run an ad campaign on is highly dependent on the type of campaign being run.
A time-sensitive ad campaign may benefit from Twitter’s promoted trends
Simply using Google+ to promote products or services may have new benefits to search visibility
It is possible to optimize for all segments of web traffic

“As always, a cost-benefit analysis is key to identifying which platform (if any) is worthwhile for your product or service,” Chitika says, “…and when making the final decision on an ad campaign, it is essential to keep your target market in mind.”

Optimizing Your Social Media Ad Campaign

As marketers, we are excited about the possibilities of optimizing your ad campaign for different types of audiences. We are incredibly optimistic about Google+’s new functionalities and interconnectivity with Google Search — and what that can mean for your marketing strategy and search visibility. We like the growing sophistication of analytical tools for Facebook and Twitter and are confident that they can help us design an ad campaign that is optimized for you as well as for your product or service.

What to do:

1. Call us to tell us what product or service you’d like to promote.

2. We’ll make our recommendations about which social media networks to run your ad campaign on.

3. Then we’ll work with you to custom-fit the ad campaign around your needs and budget.

4. After you make your final choices, we’ll execute the plan within hours.

Google Starts Getting More Personal Today (1/10/12)

in Social Media by iqmadmin January 10, 2012January 21, 2014 0 comments

google people Starting today (Tuesday), Google search results will start looking different more frequently for different people. Google will start including content from their social network, Google Plus (G+), including photos and comments, when it performs a search. This way, search results will be more intimately tailored to each user. The search engine will even start incorporating content from their older photo service Picasa.

This feature will automatically be made available to all English-language searches conducted by users who are logged into Google. This is just one step toward one of Google’s most ambitious goals. Eventually, Google hopes to amass enough information about each person’s individual preferences and interests in order to provide custom-fit search results. Google is calling this functionality “Google, plus your world.”

People signal what’s important to them through what they do and share on the social networks, and it’s this information that Google is in the business of curating. Facebook has greater insights into personal tastes, though, because of its 800 million users sharing 1.5 billion photos each week. This is the territory that Google is hoping to encroach on with these new additions to their search.

Here’s the part we wanted business owners to hear.

In more general searches, like “music”, “sports”, “fishing”, “design”, you name it, Google will generate a drop-down box of suggestions from companies, people, and places that have accounts on Google Plus. Couple that with Google’s ability to localize search results — and the fact that Google Plus signed up 20 million users in December alone – and the implication for companies is huge. This brings the idea of targeted traffic to soaring new heights.

[Existing clients: Call us, as always, if you want more information on how Google fits into your marketing strategy and what we can do for you. Potential clients: Ditto.]

January 2012