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The Advantages Of Pay Per Click Advertising

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Most business owners and marketers are now considering the effectiveness of pay per click advertising. This can be done on Facebook, Bing, Google and others with cost-effective promotional campaigns of products and services that you are currently offering in the market.

PPC Explained

PPC actually helps in growing a small business although there is some confusion as well as misinformation by which marketing channels take advantage of in order to support the goals of an organization. Nowadays, companies use PPC to effectively market products while other businesses have their own marketing strategies to increase marketability. Facebook advertisements are actually different advertising methods which need a unique approach in order to achieve corporate goals in no time. Here are some of the advantages of PPC to help you decide whether it is good for your business or not:

  • Conversions Cost

There is a significant cost involved in Facebook advertising as well as Google AdWords. You need to administer a test in order for you to determine the cost you are owed to pay in the end. If you promote your campaigns these advertising platforms, you can estimate advertising costs through the use of Facebook ad dashboard or Google Keyword Planner.

  • Useful in Driving Conversions

With the efficiency of a sales funnel, Facebook advertisements are important if you know how to properly use it. As a matter of fact, successful advertising channels online will help you drive higher volumes of conversions. However, it is vital that you understand what the best way to convert users to a specific advertising channel.

  • Helpful depending on your Business Goals

If you are to choose the best advertising platform that your business needs, you have to make sure that it matches your corporate goals with specific features of the platform. With Facebook ads, you can have better demographic targeting, more effective branding opportunities, efficient platform for ad campaigns, and retargeting ability for matching the interests of your target customers.

When it comes to pay-per-click advertising, you get contextual targeting in order to help you in reaching your customers in a closer manner. Your business also benefits from faster ROI due to more conversion rates after their initial interaction with PPC ads. You also get better coordination in terms of SEO marketing efforts in driving better visibility for the business as well as your offerings. The two ways of launching a business are fast and slow.

With the use of standard SEO strategies, it will take you 2-12 months to rank your site on top of Google search. The bottom line is PPC marketing will help you save money and time for faster ranking techniques. Also, this is a very simple process of increasing marketability while you gain more profits in no time. For wiser decisions, make sure to open your own Google AdWords account and plan you advertisements efficiently. Be sure that you have enough budget to avoid overspending and track your conversions and leads to benefit from Google ads, PPC, and Facebook advertising.

Want To Know How Long It Takes To Rank In Google? Check Out This Infographic

So How Long Does It Take To Rank In Google?

In a recent study by Ahrefs, The Website Group presented an infographic that explains the time, on average, it takes to rank for keywords on Google.


We recommend taking the 2-headed approach. By using Pay-Per-Click & SEO together, you can utilize both for eaches advantage.


For immediate business, PPC will jump start your business presence and get you the leads you need to move your business forward. SEO will place you in the same places over a period of time and cement your rankings for the future and beyond.


A few key points:
    • The average Top 10 page is 2+ years old. The average #1 ranking page is 3 years old.
    • Only 22% of the pages created in 1 year are in the Top 10.
    • Only 5% of new pages get to the Top 10 within a year and of that 5%, it takes 2-6 months on average.


Courtesy of: The Website Group
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5 Tips For Creating SEO That Works

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5 Tips For Creating SEO That Works

You probably already know what SEO is, and how this can be beneficial in your own business. However, do you know how to make SEO work? Creating a very effective tactic is where many questions and doubts come into. So, make use of these 5 tips for you to build SEO plans that will deliver great results.

  1. Determine the Target Audience

SEO has been designed to position the websites of businesses to their prospects or target audience that are seeking services or products. One of the most important things you should consider when you are building or creating an effective SEO campaign is to determine your audience. Aside from that, you also need to determine where they are located, and what are their ages. These things can all help you to find success in the next steps that you are going to take.

  1. Determine Your Keywords

When you have already identified your target audience, the next thing that you need to do is to identify your keywords. Search Engine Optimization can help you a lot when it comes to attracting your ideal clients or customers. Say, for instance, you are creating SEO campaigns for a dealership, and you want to remove pictures in your keywords lists, reducing individuals that are just searching for images or pictures of your dealership from clicking or seeing on your ad. A negative keyword is just as essential as the regular keywords you have. Make sure that you spend time building those as well.

  1. Focus on Building Quality Links

Another important tip for effective and powerful SEO is to focus on building quality links. Links are the major signal which SEO uses in determining search results. There are so many various components of Search Engine Optimization, however, link building has often been the most significant signal. Creating quality and effective content can increase the potential that other sites would naturally link to your own website. There are lots of opportunities for link building which you can make use of that will truly allow you to generate the highest quality and relevant links. Guest blogging and infographic marketing are an example.

  1. Make sure that Your SEO On-page is Correct

This is another important thing that you should consider when you want to create effective SEO. Make sure to spend enough time on checking your SEO content. Also, make sure that all pages on your site are properly optimized. Typically, when you don’t spend more time doing this, the result of your work will not be as effective to your target audience. So, always keep this in mind before you focus on other things.

  1. Track Keywords and Analyze Information

In monitoring the position of the keywords, use keyword tracking tools for better results. Also, you would want to make use of Google Analytics in determining where the traffic to your site comes from or how long someone is staying on your site or where they are visiting from. There’s so much information that is available that you can use. Try and take advantage of it all.

At iQuarius Media, we operate under the premise that every business, no matter how small or large, must have a well thought out and executed Internet strategy. We help define the goals where necessary and implement all of our various skill sets to help deliver a well-oiled online marketing machine.

iQuarius Media Stakes Out Its Place in the Voice Design Revolution

“It’s been a great experience to participate in a project that helps other developers to flourish their ideas and improve user’s experience using voice user interfaces and Alexa Voice Service. We are living exciting times with the current wave of technologies getting in the hands of developers to create great experiences.”  
~ Pablo Liz, Echosim.io Lead Developer

Ever since the Amazon Echo became a surprise hit product, mainstream audiences have been turned on to what those of us in tech have been excited about for a long time — truly useful, intelligent interaction with the technology in our midst. Advancements in IoT, wearables, and voice-controllable hardware like the Echo show how technology can be more than just things. They’re showing their potential to become an extension of us.

Voice control has been biggest tech disruption on this front. Alexa, the cloud-based voice assistant that powers Amazon Echo, is the underpinning for the growing world of voice-enabled products and services. Since spring of 2016, iQuarius Media has become a prominent part of the developer-focused ecosystem that Amazon has built around Alexa with our EchoSim.io project.

EchoSim by iQuarius Media 

EchoSim, the Echo Simulator, was inspired by UK-based developer Sam Machin’s AlexaWeb project and developed for Amazon by iQuarius Media. The simulator lives on the web at EchoSim.io, offering hardware-independent access to the Alexa Voice Service (AVS). The site has become an active hub for developers as well as the Alexa-curious from around the world, whether or not they have access to an Echo/Dot/Tap or other Alexa-enabled hardware.

EchoSim.io supports Amazon’s mission to get as many developers as possible into the world of voice design. It offers virtual access to an Echo with only a web browser and Amazon login credentials. With EchoSim, developers have tested their custom Alexa functions called skills; hackathons have demo’d hundreds of participant projects without needing a physical Echo; and corporate boardrooms have been able to sell the idea of voice control to stakeholders who may not otherwise have understood its value.

Of course, it’s also fun to tinker with. It explains the many thousands of users who drop by EchoSim.io regularly to try commands out. User numbers have only ballooned since the announcement in September 2016 that Alexa would support UK English and German.

Press Coverage and Growth of EchoSim

From our vantage point, we have a unique view of the growing interest in Alexa. EchoSim’s popularity has grown in tandem. As more and more developers build skills, EchoSim has shown itself to be the most popular web-based Alexa testing tool that can mimic Echo’s visual feedback in addition to JSON responses. EchoSim has been featured at Amazon Developer, major tech blogs, and web magazines. Most recently, TechCrunch gave iQuarius a mention in their post about expanded language support in AVS.

EchoSim: Deployment, Documentation, Web Presence

EchoSim.io is built on original code based on open-source and third-party modules. Our goal was to create a flexible, scalable base to make it easier to expand features and continually enhance the app. Docker containers make new versions portable and help us maintain an active update/expansion schedule without interruptions in service. In the front-end, Bootstrap gave us a solid framework and Jinja2 templates helped keep code tidy. Server-side handling of audio and HTTP/2 calls ensure we can offer better support for different browsers and devices, such as optimized audio for mobile delivery. Currently implemented Python libraries have support for server pushes, giving us room to tweak visual representations of interactions as EchoSim responds to AVS cloud-generated directives.

Documentation, marketing, and responding to user feedback is part of iQuarius’s services for EchoSim, all done in collaboration with Alexa developer marketing teams.

Ask Us

For questions about iQuarius Media’s services, including digital marketing, web media production, and app development, visit iQuariusMedia.com.