Media Manipulation in the So-Called Age of Transparency
Igniting a frenzy in the media is not difficult to do, not with reality TV stars and political scandals staining the front pages of papers and coloring the homepages of websites. More importantly, it’s what you want to do.
But, inciting fear in the hearts of the very media outlets responsible for the frenzy– now, that takes some prowess.
Ryan Holiday, Director of Marketing for American Apparel and the publicist behind the controversial author Tucker Max, has published a book that will do just that.
Trust Me. I’m Lying. | The Media Manipulator Speaks
With endorsements ranging from the positive to the fearful, Trust Me, I’m Lying details Holiday’s life as a media manipulator. From billboard campaigns to roundabout press releases, Holiday spares no detail in how he takes invisible or little-known brands and applies the pressures that make them go viral.
From Holiday’s blog:
“The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. The reason I am standing here while other celebrities were destroyed or became parodies of themselves is because of his insider knowledge.” —Tucker Max, author of the #1 New York Times bestseller I Hope They Serve Beer in Hell
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