Pinterest Jostling for Place Among the Top — And Winning
Pinterest is still invite-only but new aggregated data indicates that it is taking its place among the social media behemoths in referral traffic:
- Pinterest is driving more referral traffic than Twitter
- Pinterest is driving more referral traffic than Google Plus (G+), LinkedIn, and YouTube combined
The data was collected from more than 200,000 publishers who collectively reach more than 270 million unique monthly visitors each month. Facebook still accounted for more than a quarter of the referral traffic. Subculture-centric Stumbleupon held on to its number-two position, while similar bookmarking site Reddit was also among the top.
This is Huge: Pinterest > Twitter
The biggest news here has got to be the Twitter connection. Twitter’s micro-blogging platform found its power in its concise, 140-character bursts of information – posts are quick to craft and easy to share. Along with its URL shorteners making it more than easy to put active links in posts, Twitter was a powerful source of referral traffic for businesses and marketers.
It now looks as if Pinterest is occupying a similar niche, with the added dimensions of being visuals-focused. There is power in pictures — and Pinterest is remarkably beautiful, and its content is infinitely clickable.
We’ve blogged about Pinterest before. We’re also marketers who have been eagerly watching Pinterest grow since the beginning. If you’d like to know more about how we can leverage Pinterest for you, contact us. Ask your questions. We would love to share what we know.