Pinterest Sets Its Sights on Twitter and Facebook
We love Pinterest and can’t stop talking about it. But, then again, neither can the rest of the Internet.
And it’s no wonder. Traffic has SURGED for Pinterest lately, up 50 percent between January and February, according to a new report released by Experian (and supported by a range of other Internet and social media trend reporting agencies). Total U.S. visits in February were stellar – and it shot Pinterest past its closest competitor, LinkedIn.
It Goes Like This: Facebook – Twitter – Pinterest
Pinterest surprised everyone last year by getting in the Top 10 of social networks.
As it stands now, Pinterest is the third-largest social network behind Facebook and Twitter – leaving LinkedIn, Tumblr, and Google+ behind (and picking up users like President Obama).
- Facebook: 7 billion
- Twitter: 182 million
- Pinterest: 104 million
- LinkedIn: 86 million
- Tagged: 72 million
- Google+: 61 million
Now do you see why Facebook is trying to add more visual interest to its interface? Does it help explain their billion-dollar purchase of Instagram? In any case, traffic to Pinterst is still 10-fold over Instagram, who received 10.2 million visits last month.
What Are People Doing On Pinterest?
They’re staying. Engagement on Pinterest is enviable, with users spending an average of 89 minutes per month on site. Facebook is still king, though, with users spending an average of 405 minutes per month.
Users can add a bookmarklet in their web browser, allowing Pinterest to stay with them throughout their Internet travels. They can pin anything from any page they come across, including pics of products they love, designers they admire, and places they want to visit (just to name a few of the most popular categories). And, with each pin automatically sourced back to where it was found, Pinterest is a marketer’s dream tool.
Social media in general is reaching new highs: 91% of adults use social media regularly.
We bet you have some questions about Pinterest. If you want to ask them, come join us on Facebook or Twitter. We’ll start doing profiles on our clients’ Pinterest accounts soon, too. See you back here.