Client: Samsung Developers US
Services: Web Design & Development, Digital Marketing, Creative Direction, Event Media
Award: Addy Award Winner – Integrated Campaign

---

When Samsung Developers US needed a full-scale digital solution for their 2014 Developer Conference, they turned to iQuarius Media to help bring the vision to life—online and on the biggest screens in the world.

We were responsible for designing and developing the official event website, which served as the central hub for attendees, developers, and media. The site featured comprehensive details about the conference, including keynote speaker bios, breakout session schedules, registration info, and venue logistics. Designed for performance, clarity, and engagement, the website was optimized for mobile and integrated with social media for real-time updates.

In parallel with the website, our team led digital marketing initiatives to drive awareness and boost attendance. This included social advertising, email campaigns, branded content, and retargeting strategies tailored to engage both current Samsung developers and new prospects within the tech community.

One of the campaign’s standout elements was a digital billboard activation in Times Square, New York City—a bold creative highlight that brought the event into one of the most iconic and high-traffic media spaces in the world. We designed and produced a high-impact visual animation that announced the event and elevated Samsung’s visibility among a global tech audience.

The campaign was a resounding success:

• The conference reached capacity attendance

• Engagement across digital channels exceeded expectations

• Our work was honored with a Gold Addy Award for excellence in integrated campaign execution

Samsung Developers Conference 2014 remains a landmark project for iQuarius Media—showcasing our ability to design, market, and amplify large-scale events through creative and strategic digital work.