Standing on The Shoulders of Giants: Backplane Builds on Social Networking
Titans of media are getting savvy with their celebrity. Nowadays, there’s a social network for everything from books to spelling errors. And now, there’s even one where music fans can follow their favorite celebrity exclusively.
Backplane, the celebrity-based social network, premiered with Lady Gaga’s “Little Monsters” last weekend. Gaga, known as a fashion icon and music sensation, totes 26, 860,068 followers on Twitter and now holds 20 percent stake in Backplane.
How is this Social Network Different?
Unlike other sites that aggregate fans with similar music interests, littlemonsters.com is a social media platform exclusively for Lady Gaga fans. Users can share Gaga’s music internally on the site as well as their “passion and creativity in a community full of art, acceptance, monsters and Gaga,” as the site proclaims.
This type of brand awareness is not limited to music, but it is instead a celebrity social network and a hub for their fans. Do celebrities need more attention? No. But, the loyal fans of celebrities can now enjoy this fusion of photo-editing tool Canvass, Pinterest, Tumblr, and Google Calendars.
Age of the Niche Market
Before, big name brands and businesses were the focal points for consumers, but this is the year of the niche market, and Backplane is its home.