Listen, we talk about Google so much because, as business owners, we know the power Google has over our livelihoods. From gathering targeted customers to publicizing our accomplishments, to simply making sure we stay in touch with all the people we need to keep near, it is the world’s information hub.
We concentrate so hard on creating media and marketing our material in a way that keeps us in Google‘s good graces. To us, Google is that little something that we keep in our minds as we check how our clients are being seen, or how they’re being found, or as we SEO every paragraph that leaves our desks; or if we have something that needs to be shared. It occupies a small but constant space in our minds.
From Shatara, our Internet Marketing Director:
Increased productivity, international presence with a local feel, a professional necessity: those are some of the things that come to mind when I think of Google. Having the world at your fingertips (literally) makes it much easier to manage both personal and professional relationships in this age of informed shoppers. You can’t help but do your best to have a strong presence on Google, to ensure that your potential clients find your brand instead of your competitors.
Worth a Thousand Words — Well, More Like Billions
That’s why, sometimes, it’s a valid mental exercise for us to step back and see things like Google for the great social forces that they are. Knowing, in aggregate, what people are searching on Google is a sociological study in itself. Every year, Google Zeitgeist gathers information about all the billions of searches that were conducted over the year, and they’ve done it again “to capture the year’s 10 fastest-rising global queries and the rest of the spirit of 2011.” We’d like to step back for a minute and just hear what Google is saying through the power of video.
iQuarius Media has had a stellar year. Now that the end of the year is approaching, we’re all starting to look back at the year in review. We think this video is a great little reminder of the wonders and weirdness of 2011. It also keeps us humble knowing that there are things that are bigger than us; it’s a fitting celebration for the coming holidays and of our wishes for you, our clients, and ourselves for an amazing 2012.