- Mobile ads grew the most of all categories, up 149%, or $1.6 billion
- Search was the largest category with a 47% share (up 27% to $11.7 billion)
Digital video rose 29% to $1.8 billion and display advertising made up the rest with 35% of all revenues.
“This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time—in digital media,” said Randall Rothenberg, President and CEO of IAB, in a press release.
Ad Revenues versus Ad Spending
Internet ad spending is huge – the next biggest after traditional television advertising. $31.7 billion of ad spending in 2011 was on Internet ads. Retailers spent the most (22%), followed by telecom (12%), and leisure and travel (8%).
Unsurprisingly, Internet ads’ revenue growth has outpaced all other media outlets’ over the past seven years. Retail has seen the most growth in Internet ad revenues, followed by financial services, telecom, auto, then computing products tied with leisure travel.
The PDF of the full report is here.