Google Now Makes Web Browsing More Visual

Google Now

Google Now

With Google’s newest mobile application for Android, there is no excuse to be late. Google Now will geo-locate you and give you a virtual nudge in the right direction when it’s time to get moving.

In other words, if you have a meeting on your Google Calendar, Google Now will identify how long it will take to get to that location and when would be the best time to leave.

What does this mean for the way users interact with Google? With Google Now, Internet searches return tabs and photos instead of the traditional blue hyperlinks changing the way Internet traffic is funneled to sites.

What Does Google Now Mean for Internet Search?

Mark Wilson of Fast Company explains, “They’re pulling us from an era of blue hyperlinks and typos to one fueled by the places we go and things we see, showing us the places we’re going and things we’ll see.”

As a result, photo content on websites is now becoming increasingly important. With the emphasis on visuals and less on content, the way people search for topics will change along with the results they see.

Hugo Barra, Director of Product Management for Android, explains: “You used to have to enter a search query or type in a street address, but that changes with Google Now.”

Similar to the way Google currently functions, Google Now will enjoy aggregating data in the same way in an effort to optimize search results. With Google’s new widget-like search feature, searches are fueled by tons and tons of user data; the more it collects, as you might imagine, the more accurate its predictions and suggestions will be.

Check out the video below for more information on Google Now.

Your business should be at the top of every Google search. Let the team at iQuarius Media optimize your site for SEO, Internet marketing, and more.

Mobile Media and Apple Are Bigger Than You Think

New Cisco reports show that global mobile data use almost tripled between 2009 and 2010. It’s been tripling every year for the last few years, with video taking up an increasing amount of traffic. By the end of this year, it’s predicted that more than half of all mobile traffic will be video. 

By 2015, it’s estimated that more people will access the internet through their phones than through their computers. As a matter of fact, a lot of this increased traffic will come from people who don’t even have electricity at home!

Of course, much of this is due to an explosive increase in smartphone sales over the past few years. And it’s not surprising that Apple’s iOS and Android devices are the leaders. But did you know, iPhone users are more likely to:

  • Pay for digital content
  • Use their phones to make mobile payments
  • Watch more video

Apple’s Net Worth in Perspective

Apple is worth more than $340 billion dollars. Buzzfeed helps put that in perspective for us with a list of surprising things that don’t amount to Apple’s net worth.

  1.  ALL the illegal drugs in the world (worth about $321 billion)
  2.  The entire economy of the wealthy, millionaire-filled country of Singapore ($318 billion)
  3.  The Star Wars, Star Trek, Harry Potter, Stephen King, and Twilight franchises combined ($49 billion)
  4.  All the farm-rich land in Iowa and South Dakota, at a price of $4200 per acre
  5.  10 years of silver production
  6. The economic cost of obesity in the U.S. ($300 billion)
  7.  The GDP of Denmark, ranked 5th in the world for GDP per capita ($337 billion)
  8. 45 days’ worth of global oil consumption, roughly $7 billion a day
  9. The combined GDP of Israel, Syria, Jordan, and Lebanon
  10. The Great Wall of China , at $.52 a brick

 

As a business, mobile-optimizing your website is an absolute necessity to get and stay in the game. And mobile media development  is a great place to focus on to draw people in.  Mobile media — consumable content accessible on cell phones — introduces consumers to your content and your business quickly and effectively, and on an emotional level.

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