With Google’s newest mobile application for Android, there is no excuse to be late. Google Now will geo-locate you and give you a virtual nudge in the right direction when it’s time to get moving.
In other words, if you have a meeting on your Google Calendar, Google Now will identify how long it will take to get to that location and when would be the best time to leave.
What does this mean for the way users interact with Google? With Google Now, Internet searches return tabs and photos instead of the traditional blue hyperlinks changing the way Internet traffic is funneled to sites.
What Does Google Now Mean for Internet Search?
Mark Wilson of Fast Company explains, “They’re pulling us from an era of blue hyperlinks and typos to one fueled by the places we go and things we see, showing us the places we’re going and things we’ll see.”
As a result, photo content on websites is now becoming increasingly important. With the emphasis on visuals and less on content, the way people search for topics will change along with the results they see.
Hugo Barra, Director of Product Management for Android, explains: “You used to have to enter a search query or type in a street address, but that changes with Google Now.”
Similar to the way Google currently functions, Google Now will enjoy aggregating data in the same way in an effort to optimize search results. With Google’s new widget-like search feature, searches are fueled by tons and tons of user data; the more it collects, as you might imagine, the more accurate its predictions and suggestions will be.
Check out the video below for more information on Google Now.