Copywriting such as landing page copy, blog posts and writing effective email blasts’ is more art than science. Producing consistent web traffic boils down to:
writing outstanding content.
Writing Effective Landing Page Copy
Producing great landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you’re looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.
- Use Action-Oriented Language
- Use Value-Oriented Language
- Use Reader Keywords
- Go for Clarity Over Creativity
- Proof for Consistency
Keep in mind that the time and effort it takes to write effectively may be too much for one or two people to manage. That’s when it’s time to consider outsourcing the work to a team of writers who live and breathe copywriting. At iQuarius Media, that is one of the many services we offer our clients. Please, feel free to browse our portfolio and let us know if we can be of service. Thanks.