Mobile media development — which includes apps, video, audio, and other interactive media for Google’s Android and Apple’s iOS, etc. — and SMS marketing are more than just taking off, they’re launching full-out assaults from all sides. The next big weapon to be unleashed is the availability of 4G-capable phones, able to handle more intensive media, at lower and lower prices.
At the end of August Sprint unveiled its 25th 4G-capable phone, but the Samsung Conquer 4G is the first of its kind with its starting price of just under $100 with a new 2-year contract. Sprint’s other 4G-capable phones start at the $200 mark.
The phone runs Android 2.3 Gingerbread out of the box, and its low-res front-facing shooter clocks in at 1.3 megapixels. This is where the specs start reflecting the lower price: the processor is a single-core 1GHz and the 3.5-inch touchscreen resolution only stands at 320×480, though many recent reviews point out that it’s plenty bright enough to read clearly. Other specs include 3.2 rear-facing shooter (with flash and zoom in tow) and Sprint ID. So the Samsung Conquer is no beast by any means, but the draw of 4G for that kind of price will no doubt be huge for consumers. For media producers and marketers, this means a growing audience of users increasingly ready to consume bigger, better, brighter media from them.