With all the noise and bright lights of the Internet, and with people’s attention spans getting shorter, we need to constantly create awareness about our products, services, and businesses. Social Media marketing makes this lot easier, cheaper, and faster.
But how can we make ourselves heard over the din? The answer is by pursuing a Social Media marketing strategy which includes all relevant aspects and avenues.
The Social Media Marketing Checklist
- Blogs. Any marketing strategy should start with blogs. If used intelligently, blogs can be a great traffic source — and the SEO benefits are immense.
- Microblogging. It took the world by surprise in the year 2012. Twitter has been very popular and is a great tool for business promotion, but needs to be used consistently. 2010 saw Google come up with its own version of microblogging – Buzz – but all their efforts lately have been pouring into Google Plus, or G+.
- Online video. Video sharing accounts for a major part of Internet traffic. The success of YouTube, Vimeo, etc., is an indicator of how people have embraced this media.
- Photo sharing. Another great platform for social marketing. Flickr and Photobucket are the most widely used websites. And now there’s Pinterest, taking the social media world by storm over the past few months.
- Podcasting. Podcasting is a new tool that is offered to promote your brand, services, and products.
- Social networks. Apps, fan pages, groups, and personalities: social networks are the platforms for personal communication with friends or with shared-interest groups. Facebook apps and fan pages are some of great ways to connect with customers and create awareness.
- Presentation sharing. Sites like SlideShare, MyPlick, Scribd, AuthorSTREAM, or Myplickallow you to share document and presentation. Pinterest also falls under this group. Promoting yourself or your company is just as easy as uploading a document.
- Bookmarking. Social bookmarking is a method for web users to share, organize, search, and manage bookmarks of websites. Examples of popular social bookmarking websites: Delicious, Digg, Mixx, Propeller, Reddit, Slashdot, StumbleUpon, and Yahoo! Buzz.
- Discussion boards and forums. Online forums are a great way to market your products and services and discuss the same with other your audience. Engaging your audience in your niche forum is a powerful way to capture that Internet niche for your business.
- Content aggregation. Content aggregation enables you to bring all news and feeds around your online communities accounts in one place. This may well be the future of social media marketing.
- Brand monitoring. There are any number of ways companies can promote & position their brands effectively through the use of social media marketing.
- Review Sites. Review sites like Yelp and Getsatisfaction enable people to write reviews about services and products. These can literally make or mar a company’s reputation.
- Widgets. Great tool for promoting brands. By creating useful widgets, brands can create awareness and recall value.
- Wikis. Wikis are very much like an online encyclopaedia with user contribution, making the possibilities almost endless.
We wouldn’t be surprised if you had some questions about your current marketing strategy and what more you could fit into it. We’d be surprised if we couldn’t answer those questions. Thanks. iQuarius.