Why You Must Cater To The Mobile Web Surfer

With roughly 5.2 billion mobile customers in 2011 and 1.7 billion mobile internet users anticipated by 2013 (Infonetics Research), leveraging the mobile device system is crucial for organizations. Even though some technological innovations and gadgets are only shortly lived fads, there are others that transcend time and successfully modify the way we operate and do business.

Mobile tech engineering has transformed smartphones into web browsing devices, sometimes surpassing or taking the position of conventional internet browsing on personal computers. As technology develops and internet connections have become quicker and more dependable, more and more consumers will take advantage of mobile web surfing.

What does this mean? If you’re not catering to the mobile web surfer, you may be losing out on substantial exposure and business. Here’s why:

1) The Need for Instant Information

Who still has a dial-up connection? No one that we know. Most people want information and facts immediately. Concert playing in town? Music-lovers can purchase tickets instantaneously. A pair of jeans they like? They can uncover competitor’s prices online and make a buying selection right away. If you’re not there for those immediate buys, you might be missing out on major financial 0pportunity.
2) Size Matters When it Comes to User Experience

Most websites do display on mobile browsers. The distinction is how effectively your website shows up on smaller mobile displays. Need to continually resize the screen? Find it difficult to click on buttons? It’s these little details that drive user experience. If your website is not optimized for mobile use, visitors may be turned away by poor usability.

3) Rendering is Crucial

You might really like your website as it renders on your computer’s display, but that’s precisely what may cause difficulties on mobile devices. Have tons of bells and whistles? Employing a lot of flash? It’s very likely this will not render correctly on mobile phones and let down your visitors. When it comes to enhancing a website for mobile use, less is more.

Mobile technology and internet use is escalating significantly, generating a new medium for merchants and businesses to reach possible clients. If your website is not mobile-friendly, you may well be missing out in a big way.

Sprint Unveils Their First $100 4G Android Phone: The Samsung Conquer 4G

Mobile media development — which includes apps, video, audio, and other interactive media for Google’s Android and Apple’s iOS, etc. — and SMS marketing are more than just taking off, they’re launching full-out assaults from all sides. The next big weapon to be unleashed is the availability of 4G-capable phones, able to handle more intensive media, at lower and lower prices.

At the end of August Sprint unveiled its 25th 4G-capable phone, but the Samsung Conquer 4G is the first of its kind with its starting price of just under $100 with a new 2-year contract. Sprint’s other 4G-capable phones start at the $200 mark.

The phone runs Android 2.3 Gingerbread out of the box, and its low-res front-facing shooter clocks in at 1.3 megapixels. This is where the specs start reflecting the lower price: the processor is a single-core 1GHz and the 3.5-inch touchscreen resolution only stands at 320×480, though many recent reviews point out that it’s plenty bright enough to read clearly. Other specs include 3.2 rear-facing shooter (with flash and zoom in tow) and Sprint ID. So the Samsung Conquer is no beast by any means, but the draw of 4G for that kind of price will no doubt be huge for consumers. For media producers and marketers, this means a growing audience of users increasingly ready to consume bigger, better, brighter media from them.

 

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