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The Advantages Of Pay Per Click Advertising

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Most business owners and marketers are now considering the effectiveness of pay per click advertising. This can be done on Facebook, Bing, Google and others with cost-effective promotional campaigns of products and services that you are currently offering in the market.

PPC Explained

PPC actually helps in growing a small business although there is some confusion as well as misinformation by which marketing channels take advantage of in order to support the goals of an organization. Nowadays, companies use PPC to effectively market products while other businesses have their own marketing strategies to increase marketability. Facebook advertisements are actually different advertising methods which need a unique approach in order to achieve corporate goals in no time. Here are some of the advantages of PPC to help you decide whether it is good for your business or not:

  • Conversions Cost

There is a significant cost involved in Facebook advertising as well as Google AdWords. You need to administer a test in order for you to determine the cost you are owed to pay in the end. If you promote your campaigns these advertising platforms, you can estimate advertising costs through the use of Facebook ad dashboard or Google Keyword Planner.

  • Useful in Driving Conversions

With the efficiency of a sales funnel, Facebook advertisements are important if you know how to properly use it. As a matter of fact, successful advertising channels online will help you drive higher volumes of conversions. However, it is vital that you understand what the best way to convert users to a specific advertising channel.

  • Helpful depending on your Business Goals

If you are to choose the best advertising platform that your business needs, you have to make sure that it matches your corporate goals with specific features of the platform. With Facebook ads, you can have better demographic targeting, more effective branding opportunities, efficient platform for ad campaigns, and retargeting ability for matching the interests of your target customers.

When it comes to pay-per-click advertising, you get contextual targeting in order to help you in reaching your customers in a closer manner. Your business also benefits from faster ROI due to more conversion rates after their initial interaction with PPC ads. You also get better coordination in terms of SEO marketing efforts in driving better visibility for the business as well as your offerings. The two ways of launching a business are fast and slow.

With the use of standard SEO strategies, it will take you 2-12 months to rank your site on top of Google search. The bottom line is PPC marketing will help you save money and time for faster ranking techniques. Also, this is a very simple process of increasing marketability while you gain more profits in no time. For wiser decisions, make sure to open your own Google AdWords account and plan you advertisements efficiently. Be sure that you have enough budget to avoid overspending and track your conversions and leads to benefit from Google ads, PPC, and Facebook advertising.

Digital Media Hub Grows In Downtown Orlando

Creative Village

iQuarius Media watched the Amway Arena crumble in a massive explosion right outside our window. Now, we’re watching it be built back up to be a hub of digital media in Central Florida.

The Creative Village is making its home in downtown Orlando at 600 West Amelia Street.  This bustling hub of connectivity will function as an outlet for the burgeoning digital media industry in Central Florida.  Here, high-tech creatives like those at iQuarius Media can “live, work, learn and play” while creating more than 8,000 jobs, according to the City of Orlando.

Since its demolition, they’ve released the plans for dividing the space:

  • 900,000 – 1,000,000 square feet of office/creative space
  • 300,000 – 500,000 square feet of higher education space
  • 25,000 square feet of K-12 education space
  • 1,200 – 1,500 residential units
  • 125 – 150,000 square feet of retail/commercial space
  • 150 – 200 hotel rooms

New Talent = New Energy

With several emerging media initiatives already in place in Central Florida, the Creative Village will have no shortage of resources to draw from. Digital media talent is practically oozing out of educational centers like the UCF Center for Emerging Media, the Florida Interactive Entertainment Academy, and Full Sail University.

iQuarius Media is no stranger to the cultivation of creativity and is excited at the prospect of new digital media talent – and outlets to showcase our own – in Orlando.

iQuarius Media is a full-service new media (digital media) firm in downtown Orlando (though our clientele included multinational corporations). Call us for slick, personal, and professional web design, Internet marketing, SEO, graphic design, social media management, 2D and 3D animation, audio post-production and more. 

To learn more about the Creative Village or offer input, please visit this link.

by Natalie & Kal

Internet Marketing Tips | 5 Pivotal Points

internet marketing

Internet Marketing Pivot Points

5 Important Pillars of Internet Marketing.

1. Blogs

–Register your blog with popular directories
–Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog
–Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site.

2. Social media can be a great way to get the word out about your company or product. Effective internet marketing can help accomplish this goal.

–Did you know Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business.
–LinkedIn is a professional network that includes allowing companies to create profiles.
–Manage your social networking presence and engage in consistent participation with your connections. Nutshell Mail is a service that brings users a summary of their social network updates to their inbox in a single email delivered to them on their schedule.

3. Monitor Your Cyberspace Presence

We’ve all heard of “Google-ing” someone or something… Keep an active eye on what’s posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what’s out there. Searching your name on Google and Twitter can tell you several important things:

–What people are saying about your business
–Whether your work is being used without your permission
–Whether someone else is using your personal or business name

If your reputation is in trouble and you’re finding negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.

4. Be consistent with your online message and branding

–Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities.
–Integrating communications helps eliminate confusion from the consumer and builds brand strength.

All advertising media selections, creative designs, and public relations efforts should strive to match the message, media, and audience, so the right person sees and/or hears the advertisement or internet marketing piece and can recognize the business and its brand consistency.

5. Apply Search Engine Optimization (SEO) to your web site

SEO is a great way to increase your online revenue stream. SEO allows you to:

–Develop and arrange your site’s content and navigation to be fully optimized
–Drive more traffic to your Web site
–Maximize your Internet exposure

If these pointers seemed like an avalanche of information, imagine executing all of these functions on a daily basis. It could get overwhelming. This is when it’s time to consider outsourcing the work to a team of industry veterans who will keep your business’ best interest at the forefront. At iQuarius Media we work on these different facets on a daily basis, so feel free to contact us and we can discuss how to make your online presence effective.

Motion Design at iQuarius Media

motion designFrom 2D to 3D, we use the latest technology and tools for powerful storytelling and fluid animation.

Nothing grabs an audience like eye-catching motion design, whether it’s: video graphics for your home page, as part of a web-distributed video, or even interactive ROM business cards.

iQuarius Media creates sleek motion graphics that are engaging, imaginative — and beautiful.

3D Animation

Whether you want to add a dimension to your existing visuals, or you want to bring something in your imagination to life, 3D animation adds a dramatic layer of reality to your material.

The Motion Design Process

We can start you from scratch. Or we can join you at any point in your current process, at any of the following:

  1. Concept
  2. Making decisions about intended audience and: art direction, cinematography, length, tone, soundtrack, etc.
  3. Making decisions about distribution: frequency, saturation, channels and markets
  4. Script
  5. Visual elements: live action, graphics, segues, etc.
  6. Live recording and sound design: music, backgrounds, sound effects
  7. Editing, compositing, and encoding
  8. Distribution and Internet marketing

 Call us and we’ll help you across the finish line.


$8 MILLION For Mobile Internet?

Mobile Internet usage is a social and cultural mainstay. Half of all local searches are conducted on mobile devices. A whopping 86% of mobile Internet users are glued to their phones while they watch TV. We average almost 3 hours a day on our mobile Internet devices — that’s over DOUBLE the time we spend eating.

Facebook, YouTube, searches, store coupons…  It’s all in the palms of our hands. And, it is absolutely fascinating how much value people put on their mobile Internet gadgets. And nothing inspires fanaticism more  than the iPad.

So.

Here’s a light-hearted post as a little reminder about the position that mobile Internet occupies in our everyday lives. However you feel about this, it’s pretty amazing. It’s the world’s most expensive iPad 2.

The over-the-top gadget comes from super-luxury designer Stuart Hughes. It’s your typical Apple tablet but with a bit of added flair. And by a bit, we  mean 2000 grams of 24ct gold, a few dozen diamonds, and part of a dinosaur bone.

Here’s apparently what goes into the iPad 2 Gold History Edition:

Encrusted with 12.5 cts of ‘I’F’ Flawless diamonds, a magnificent total of 53 individually set sparkling gems dwell beautifully in solid 24ct Apple logo with rear section formed again in 24ct gold weighing an immense 2,000 grams. The unrivalled imagination towards the craftmanship of the iPad is down to its main front frame which is made from the oldest rock the world has to offer in the form of Ammolite, sourced from Canada this stone is over 75 million years old. However to make this masterpiece even more individual, sections of a 65 million year old T-REX Dinosaur’s thigh bone was splintered and then shaved into the Ammolite, then finished off with ultimate jewel, as single cut 8.5ct flawless diamond inlaid in its own platinum surround with 12 outer flawless diamond. 

This dinosaur-esque  iPad is being made in a limited run of just two units. It’s going to run you roughly $8 million. Looking for a better ROI? Try this.

 

 

Web Video Production

There is nothing like the power of video for communication, and the Internet is more effective a vehicle for delivery than any other outlet out there.

Web video is prevalent, pervasive, persistent …whatever you want to call it. It’s everywhere! Think about it — when you go to a webpage, and there’s text and a video box, where does your eye go first? It’s human nature. You see the video.

One of the reasons it’s so powerful is that you can jam-pack a lot of information into one web video. Two minutes of web video can say more than two giant walls of text. And, the point is, no one’s going to sit and read a wall of text, let alone two of them.

Why iQuarius For Web Video Production?

Of course, web video production brings with it certain format and time constraints. It has a specific standard for maximum effect that differs from traditional media. From our professional video and audio recording capabilities (including green screen production and on-location shooting) to our award-winning post-production teams, we have a handle on all your video production — whether you have an existing message or whether you’re starting from scratch.

Don’t let the small size of our company fool you – we’ve got big ideas. Let’s get together and talk about how to get your company’s message across with web video.

 

College Students Use Technology At A Frenzied Pace

technologyAdmit it, you’re on the computer and Internet every day.  Studies have found that 53% of people believe they would be upset if they couldn’t get online while 40% believe they would feel lonely.

The use of technology continues to be a growing trend as new gadgets pop up every few months and college students lead the way in gadget use.

According to the Pew Internet & American Life Project report College Students and Technology”, 98% of undergraduate students use the Internet. 93% use broadband and 92% connect wirelessly using a laptop or cell phone.

Undergraduate students make up the largest percentage of students who use social networks, followed closely by graduate and community college students. However, the largest percentage of social network users were adults ages 18-24 who were not in school. Someone has to keep up with Farmville right?

The use of different technological devices has grown throughout the years. Years ago, it was rare to find someone who had a cell phone and an mp3 player. Now everyone has cell phones that function as mp3 players along with e-readers, laptops, and gaming consoles. Undergraduate students lead the way in owning e-readers and tablets. Undergrads are also more likely to own a laptop than a desktop computer.

Another unsurprising statistic is that 63% of undergrads admit to using their cell phones for the internet or email.

Technology use continues to rise and many higher education institutions are integrating its use into learning whether it is using an iPad for taking notes and using a laptop for distance learning.

 

World.Edu  (Natasha Bright)

Bing's Perspective on Quality Content

contentSince the Google Panda Update first launched back in February (and really for some time before that), there has been a lot of discussion about search quality throughout the industry – the quality of the content that search engines are returning in their results.

This is the whole reason the Panda update exists. It’s all about improving the quality of results. Some will dispute the success of that, but it is the reason for better or for worse.

But what about Bing? It doesn’t command nearly the search market share that Google does but, as it powers Yahoo search, it’s really the only major competitor in town.

Whereas Google had a list of questions one could ask themselves to asses the quality of their site, Bing has published a list of things to avoid, which reads as follows:

  • Duplicate content – don’t use articles or content that appears in other places.  Produce your own unique content.
  • Thin content – don’t produce pages with little relevant content on them – go deep when producing content – think “authority” when building your pages.  Ask yourself if this page of content would be considered an authority on the topic.
  • All text/All images – work to find a balance here, including images to help explain the content, or using text to fill in details about images on the page.  Remember that text held inside an image isn’t readable by the crawlers.
  • Being lonely – enable ways for visitors to share your content through social media.
  • Translation tools – rarely does a machine translation tool leave you with content that reads properly and that actually captures the original sentiment.  Avoid simply using a tool to translate content from one language to the next and posting that content online.
  • Skipping proofreading – when you are finished producing content, take the time to check for spelling errors, grammatical mistakes and for the overall flow when reading.  Does it sound like you’re repeating words too frequently?  Remove them.  Don’t be afraid to rewrite the content, either.
  • Long videos – If you produce video content, keep it easily consumable.  Even a short 3 – 4 minute video can be packed with useful content, so running a video out to 20 minutes is poor form in most instances.  It increases download times and leads to visitor dissatisfaction at having to wait for the video to load.  Plus, if you are adding a transcription of your video, even a short video can produce a lengthy transcription.
  • Excessively long pages – if your content runs long, move it to a second page.  Readers need a break, so be careful here to balance the length of your pages.  Make sure your pagination solution doesn’t cause other issues for your search optimization efforts, though.
  • Content for content’s sake – if you are producing content, be sure its valuable.  Don’t just add text to every page to create a deeper page.  Be sure the text, images or videos are all relevant to the content of the page.

If you’re living up to Google’s definition of quality, you probably won’t be doing too bad in Bing either, and if you’re doing well in Google, you’re probably getting a lot more search referrals from Google than you could ever get from Bing anyway, but it’s still helpful to get a look into Bing’s own thinking on this issue.

 

Thanks to Chris Crum of Web Pro News

Make The Most of YouTube Marketing

youtube marketingThe most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.

Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.

In other words, there’s a lot of competition for those eyeballs. So, how do you maximize your YouTube marketing results?

  •  Create compelling videos.
  • Use YouTube Ads.

  • Make your video findable.
  • Brand your YouTube channel.
  • Post a bulletin and alert your friends and subscribers.

  • Review YouTube Insights for good insights.

  • Leverage other social media platforms.

 

Turn Social Media Addiction Into Results

Social MediaEver had the feeling that the Web can be a waste of time? We start by reading some relevant information on a social media site. An hour later we are still on that site, but in our tenth different place. In fact, 65 percent of all streaming content is watched during the work day. YouTube reports that 2 billion videos are watched during this period of time. Black Monday started because of the faster Internet connections. A lot of the consumer buying on the Web happens at work.

Are you afflicted with a social media addiction? While it may not be contagious, is it affecting your work productivity. Do you feel any of these symptoms?

  • You spend too many hours using social media tools with no measurable results. Sure it’s fun, but from a business standard, what do you have to show for all of your valuable time?
  • Your day is filled with distractions from constant alerts. There is constant fear that you will miss something so you need to react right now. In fact, you work on a stimulus response model waiting for interruptions to delay business decisions or progress.
  • You are always looking at numbers as a reward: You need more followers, tweets, friends and views. You review these metrics more than your company’s financial statements.

Don’t despair. Here are five steps to the cure:

1. Learn that social media is promotion

What social media achieves best through its conversational style is making it easy to form trusting relationships over a long period of time. In the past, we may have done this over three martini lunches or trade shows, but these online tools really make it efficient. Focus on maintaining these relationships through online conversations with prospects, customers, and connectors.

2. Define how your social media activities assist in accomplishing your company’s critical success factor this month

Pick your area of expertise that addresses the pain your company solves and join the conversation on that subject. Identify the connectors and influencers in those conversations. Find your key prospects on social media and begin to follow them. Limit your time based on the ROI your company receives over the next three months.

3. Limit your focus to one just tool

It is impossible to be successful at connecting through all of the social media tools. They all fit just a bit differently. Find which tool your community uses and focus on becoming consistently effective at building relationships with that one. This will enable your company to build their social media expertise slowly instead of burning through a lot of resources that may not be a good investment.

4. Measure your social media results

It’s not just about followers, friends, or views. Track your company’s growing social media influence with such tools as Klout. Think of it as your social media balance sheet.

5. Separate out social media for business vs. just for fun

There is nothing wrong with surfing social media for fun for hours. It’s great connecting with people that you don’t often see in person. But never call that work or a “marketing investment.”

source: Open Forum/Barry Multz

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