Google Plus (Google+ or G+) just launched its G+ Pages for businesses. We already know that a proper Google presence is absolutely crucial for business growth. And we know that G+ is the most explosive force on the social network scene in history. Now, the marketing propellant that is Google search combines with the G+ social aspect – and what you get is a powerful opportunity to increase your company’s presence on the Internet.
+1, +1, +1…
Here’s where G+ Pages surges ahead of Facebook: linking your Page to your AdWords campaigns. All the positive interactions and SEO-boosting fragments that your marketing efforts have been able to garner up until now get tallied together as a single total. Your customers will be able to see all your +1s seamlesslessly, no matter where the +1s came from (including from your website) and whether they are looking at:
- one of your ads
- a search result
- your Page
It also means you will be able to put all your recommendations in more places. As Google points out:
“This means your +1’s will reach not only the 40+ million users of Google+, but all the people who come to Google every day.”
More importantly, this integration with regular Google search means your recommendations from your customers – all your +1s – send an even stronger signal to Google about the popularity and authority of your brand.
Making (Direct) Connections With All Things Google
Of course, the biggest power of Google is that it is everywhere. These G+ rollouts are just the beginning of Google connecting all of its offerings together. We couldn’t be more excited, as social media marketing people, of the potential uses of all these changes coming up (and of course we’ll blog about it as the changes are rolled out)!
Google is even changing the functionality of its basic search to give more importance to G+ with Direct Connect. Typing a + before a company name in the search bar will take you directly to their page. This is only in limited functionality as yet – you can only do it with big names like +Android and +Toyota for now – but the possible ramifications of this for businesses is immense.
Google Themselves Say It Best
From their blog:
“Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too. For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world.”
To Our Clients, Friends, and Fans
All of our current social media clients should know we’ve got them covered regarding G+ Pages, as well as all upcoming trends in social media and Internet marketing. You’re welcome to call us/message us/see us with questions, of course. While we’re at it, new friends and fans — whether you need Internet marketing, social media, audio, video, or website help — are welcome to contact us as well.