Say you’ve come up with the perfect idea, but you want to wait until it’s absolutely perfect before you reveal it to the world – should you wait on building a website, too?
Now is actually the perfect time to create a temporary website.
In the beginning stages of your startup, you may want to limit the amount of money you pour into a not yet perfected idea. But you have to begin to think of your website as a constantly iterating piece of marketing collateral that can serve your business goals well.
A temporary website allows you to advance your startup in a number of ways, not least of which is exposing it to potential consumers, without having to commit to building a full site.
Some of the benefits include:
1. Host relevant Business information
When you’re first trying to market your idea, the best practice is to have a one-stop place to direct people hoping to do a feature on you. A temporary website will allow you to host a press kit, founders bios, logo download, contact info and spec sheets etc.
2. Proof of Concept
If you want to test the demand for, or interest in, a particular marketing message – or even your product concept – a single web page with your offer and an email opt-in can provide you with an informal list of potential customers demonstrating demand for order fulfillment.
You can use this opt-in for people to name their price. Give them a single blank field to tell you what they’d pay for it. It then becomes something akin to a social letter of intent.
3. Build an Email List of Beta Testers & for Product Announcements
Having an email opt-in page on your temporary website allows you to collect the emails of those interested in being part of alpha and beta tests, and of early adopters who want to know when your site will go live.. This way you have a number of invested people on which to test your product, and built in fans for when you’re ready to reveal your improvements.
You want to be in control of the conversation surrounding your product or idea. Start by building anticipation so that when you’re ready to reveal, you already have an audience interested in what you have to say.
4. Gain Social Proof for your Domain
Getting social shares, likes, and +1’s for your website content helps you to gain social proof and SEO authority. The more shares your content gets, the more established value you have the web. Having a temporary website allows you to get a headstart on establishing SEO authority for your permanent website.
5. Holds your demonstratable product for investors to view after your pitch
You want to leave a lasting impression on potential investors. While you can captivate them in a demonstration, they don’t know your product as well as you do. A temporary website allows them to access all the relevant information for your product. You have the option to create a non-public URL that hosts your pitch deck or demonstratable product and share that link with only those you wish to see it.
If you want to capitalize on all these benefits, iQuarius media specializes in creating temporary sites with a quick turnaround time. Contact us today to get your startup started.
Photo Credit: hulieoh