Can you remember something funny? Better than something dry and technical, we bet. Humor in social media can go a long way. Are you considering using humor with your social media activities? If not, here is some assistance to get you on the path to humorous interaction.
It’s no surprise that using humor in advertising is an effective way to connect with your audience and humanize your company or brand. What about using humor in social media?
- Adding humor to your social media strategy can be an excellent way to get people’s attention.
- If you appeal to your audience emotionally, you’ll increase your chances that they will further engage with your brand or product.
- Using humor to your advantage will help your clients remember you. This will naturally lead to the sharing of your content and let others have a better understanding of what you represent.
- An emotional appeal separates you from the thousands of other companies out there saturating their social channels with self-promotion. If you’re not “humorizing” your brand, product or business, your exit from the social media arena may not seem so funny.
Don’t Forget To Keep Your Audience In Mind When Using Humor in Social Media.
Not all humor lands right. Edgy humor may be the hardest to gauge, because one person’s “edge” is another person’s “too far.” Slapstick humor tends to work best with young or old audiences, politically-charged humor should be used sparingly if at all, and religion-based humor should probably not be used at all. Cleverness and wit work in any arena, as long as it’s not sarcastic — sarcasm doesn’t translate well to text.