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Best Western Takes Booking to Facebook

in Internet Marketing  by iqmadmin 0 comments

best western on FacebookBest Western has stepped up their use of social media to engage with customers — they are now offering hotel booking through Facebook.

Big business is just doing on a grand scale what we as small- to medium-sized businesses can do with similar return. Businesses like Best Western look to social media to cut costs left and right and engage directly with customers. Social media is where businesses is conducted these days, period.

[see vide0 here]

 “Best Western introduces Facebook booking, so you can now reserve your hotel without ever leaving Facebook. The company joins other hotel brands who’ve already taken business to the social network.”

Credit Mashable.

Why You Must Cater To The Mobile Web Surfer

in Internet Marketing  by iqmadmin 0 comments

With roughly 5.2 billion mobile customers in 2011 and 1.7 billion mobile internet users anticipated by 2013 (Infonetics Research), leveraging the mobile device system is crucial for organizations. Even though some technological innovations and gadgets are only shortly lived fads, there are others that transcend time and successfully modify the way we operate and do business.

Mobile tech engineering has transformed smartphones into web browsing devices, sometimes surpassing or taking the position of conventional internet browsing on personal computers. As technology develops and internet connections have become quicker and more dependable, more and more consumers will take advantage of mobile web surfing.

What does this mean? If you’re not catering to the mobile web surfer, you may be losing out on substantial exposure and business. Here’s why:

1) The Need for Instant Information

Who still has a dial-up connection? No one that we know. Most people want information and facts immediately. Concert playing in town? Music-lovers can purchase tickets instantaneously. A pair of jeans they like? They can uncover competitor’s prices online and make a buying selection right away. If you’re not there for those immediate buys, you might be missing out on major financial 0pportunity.
2) Size Matters When it Comes to User Experience

Most websites do display on mobile browsers. The distinction is how effectively your website shows up on smaller mobile displays. Need to continually resize the screen? Find it difficult to click on buttons? It’s these little details that drive user experience. If your website is not optimized for mobile use, visitors may be turned away by poor usability.

3) Rendering is Crucial

You might really like your website as it renders on your computer’s display, but that’s precisely what may cause difficulties on mobile devices. Have tons of bells and whistles? Employing a lot of flash? It’s very likely this will not render correctly on mobile phones and let down your visitors. When it comes to enhancing a website for mobile use, less is more.

Mobile technology and internet use is escalating significantly, generating a new medium for merchants and businesses to reach possible clients. If your website is not mobile-friendly, you may well be missing out in a big way.

Google+ Pages For Business: Taking Branding to New Heights

in Internet Marketing / Social Media  by iqmadmin 0 comments

Google Plus (Google+ or G+) just launched its G+ Pages for businesses. We already know that a proper Google presence is absolutely crucial for business growth. And we know that G+ is the most explosive force on the social network scene in history. Now, the marketing propellant that is Google search combines with the G+ social aspect – and what you get is a powerful opportunity to increase your company’s presence on the Internet.

+1, +1, +1…

Here’s where G+ Pages surges ahead of Facebook: linking your Page to your AdWords campaigns. All the positive interactions and SEO-boosting fragments that your marketing efforts have been able to garner up until now get tallied together as a single total. Your customers will be able to see all your +1s seamlesslessly, no matter where the +1s came from (including from your website) and whether they are looking at:

  • one of your ads
  • a search result
  • your Page

It also means you will be able to put all your recommendations in more places. As Google points out:

“This means your +1’s will reach not only the 40+ million users of Google+, but all the people who come to Google every day.”

More importantly, this integration with regular Google search means your recommendations from your customers – all your +1s – send an even stronger signal to Google about the popularity and authority of your brand.

Making (Direct) Connections With All Things Google

Of course, the biggest power of Google is that it is everywhere. These G+ rollouts are just the beginning of Google connecting all of its offerings together. We couldn’t be more excited, as social media marketing people, of the potential uses of all these changes coming up (and of course we’ll blog about it as the changes are rolled out)!

Google is even changing the functionality of its basic search to give more importance to G+ with Direct Connect. Typing a + before a company name in the search bar will take you directly to their page. This is only in limited functionality as yet – you can only do it with big names like +Android and +Toyota for now – but the possible ramifications of this for businesses is immense.

Google Themselves Say It Best

From their blog:

 “Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too. For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world.”

To Our Clients, Friends, and Fans

All of our current social media clients should know we’ve got them covered regarding G+ Pages, as well as all upcoming trends in social media and Internet marketing. You’re welcome to call us/message us/see us with questions, of course. While we’re at it, new friends and fans — whether you need Internet marketing, social media, audio, video, or website help — are welcome to contact us as well.

Who We Work With | iQuarius Media

in Internet Marketing / Social Media / Web Development  by iqmadmin 0 comments

Whether you are an Ad Agency, Marketing Company, Design House, or Business Owner, we can compliment your efforts you already have in motion by extending your approach to the Internet.

  • Ad Agencies – If you are running a media blitz, let us execute the Internet campaign with PPC Advertising, Social Marketing, Email Campaigns, and online Press Releases. Inquire about our competitive agency rates.
  • Marketing Companies – So you’ve thought of the perfect brand and message for your client. Now let us help you get that message in front of your target market on the Internet with Website Development, Search Engine Optimization, Social Media Marketing, and more! Inquire about our competitive agency rates.
  • Design Shops –  You do great design and everyone knows it! Which is why they want you to design their next website, email campaign, or e-newsletters. Let us program it for you and help make your creative vision a reality.
  • Business Owners – You signed up to be the “expert in your field” and have the freedom to run your business. Now you are expected to know everything about internet marketing and information technology. Let us help you take the mystery out of “new media” by assisting you in forging a well-defined Internet Strategy so you can get back to doing what you do best.

What We Are NOT

We are not an Ad Agency, Marketing Company, or Design House. We complement these types of businesses by extending your reach to the internet world. You are the experts in coming up with the best “message” — and we are the vessel to deliver it.

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