Internet Marketing Pivot Points
5 Important Pillars of Internet Marketing.
–Register your blog with popular directories
–Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog
–Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site.
2. Social media can be a great way to get the word out about your company or product. Effective internet marketing can help accomplish this goal.
–Did you know Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business.
–LinkedIn is a professional network that includes allowing companies to create profiles.
–Manage your social networking presence and engage in consistent participation with your connections. Nutshell Mail is a service that brings users a summary of their social network updates to their inbox in a single email delivered to them on their schedule.
3. Monitor Your Cyberspace Presence
We’ve all heard of “Google-ing” someone or something… Keep an active eye on what’s posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what’s out there. Searching your name on Google and Twitter can tell you several important things:
–What people are saying about your business
–Whether your work is being used without your permission
–Whether someone else is using your personal or business name
If your reputation is in trouble and you’re finding negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.
4. Be consistent with your online message and branding
–Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities.
–Integrating communications helps eliminate confusion from the consumer and builds brand strength.
All advertising media selections, creative designs, and public relations efforts should strive to match the message, media, and audience, so the right person sees and/or hears the advertisement or internet marketing piece and can recognize the business and its brand consistency.
5. Apply Search Engine Optimization (SEO) to your web site
SEO is a great way to increase your online revenue stream. SEO allows you to:
–Develop and arrange your site’s content and navigation to be fully optimized
–Drive more traffic to your Web site
–Maximize your Internet exposure
If these pointers seemed like an avalanche of information, imagine executing all of these functions on a daily basis. It could get overwhelming. This is when it’s time to consider outsourcing the work to a team of industry veterans who will keep your business’ best interest at the forefront. At iQuarius Media we work on these different facets on a daily basis, so feel free to contact us and we can discuss how to make your online presence effective.
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