internet advertising

Internet Marketing Tips | 5 Pivotal Points

internet marketing

Internet Marketing Pivot Points

5 Important Pillars of Internet Marketing.

1. Blogs

–Register your blog with popular directories
–Have your newest blog posts appear on your LinkedIn Profile and Facebook status with links back to the blog
–Read top blogs in your industry, and then post comments with helpful information and links back to your own blog or Web site.

2. Social media can be a great way to get the word out about your company or product. Effective internet marketing can help accomplish this goal.

–Did you know Facebook has more than 200 million users? Facebook allows you to create free fan pages about your business.
–LinkedIn is a professional network that includes allowing companies to create profiles.
–Manage your social networking presence and engage in consistent participation with your connections. Nutshell Mail is a service that brings users a summary of their social network updates to their inbox in a single email delivered to them on their schedule.

3. Monitor Your Cyberspace Presence

We’ve all heard of “Google-ing” someone or something… Keep an active eye on what’s posted on the Internet about you and your business. Assume that your clients and prospects are in the know about what’s out there. Searching your name on Google and Twitter can tell you several important things:

–What people are saying about your business
–Whether your work is being used without your permission
–Whether someone else is using your personal or business name

If your reputation is in trouble and you’re finding negative or false information, you may need professional assistance to fix the problem. Evaluate if you need legal representation or public relations and press release solutions.

4. Be consistent with your online message and branding

–Coordinate and integrate marketing communications tools within your business. By doing this, the business’s brand message will be consistent in all possibilities.
–Integrating communications helps eliminate confusion from the consumer and builds brand strength.

All advertising media selections, creative designs, and public relations efforts should strive to match the message, media, and audience, so the right person sees and/or hears the advertisement or internet marketing piece and can recognize the business and its brand consistency.

5. Apply Search Engine Optimization (SEO) to your web site

SEO is a great way to increase your online revenue stream. SEO allows you to:

–Develop and arrange your site’s content and navigation to be fully optimized
–Drive more traffic to your Web site
–Maximize your Internet exposure

If these pointers seemed like an avalanche of information, imagine executing all of these functions on a daily basis. It could get overwhelming. This is when it’s time to consider outsourcing the work to a team of industry veterans who will keep your business’ best interest at the forefront. At iQuarius Media we work on these different facets on a daily basis, so feel free to contact us and we can discuss how to make your online presence effective.

Copywriting Best Practices To Make Your Ad Copy Sizzle

copywritingCopywriting such as landing page copy, blog posts and writing effective email blasts’ is more art than science. Producing consistent web traffic boils down to:
writing outstanding content.

Writing Effective Landing Page Copy

Producing great landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. So if you’re looking for the quickest way to create a great landing page, invest your time in creating copy that follows these landing page copywriting best practices.

Copywriting tips:

  • Use Action-Oriented Language
  • Use Value-Oriented Language
  • Use Reader Keywords
  • Go for Clarity Over Creativity
  • Format
  • Proof for Consistency

Keep in mind that the time and effort it takes to write effectively may be too much for one or two people to manage. That’s when it’s time to consider outsourcing the work to a team of writers who live and breathe copywriting.  At iQuarius Media, that is one of the many services we offer our clients. Please, feel free to browse our portfolio and let us know if we can be of service. Thanks.

 

4 Awesome Reasons to Have Contests to Fuel Social Engagement

social engagement

1. Contests Are a Great Tool for Getting Fans

Whether you are beginning with 10 or 10,000 fans or followers, contests offer an exceptional way to increase your fan base. We have seen clients go from 50 to 1,000 and from 15,000 to 30,000 Likes in a matter of days or weeks when running a contest. Of course, this is not the only metric to think about, but it is one measure of the power of a promotion. A basic sweepstakes with a lower barrier to entry often provides the best option for those just starting out with social media contests.


2. Contests Allow You To Engage Your Audience

In addition to increasing the sheer number of people who interact with your brand, a contest provides a conduit to deepen the connection as well. A user-generated content (UGC) promotion such as a photo or video contest is a great way to do just that. UGC contests tap in to the human drive to compete, and they provide an opportunity for everyone to experience their 15 minutes of fame. Most importantly, when participants upload their personal content (e.g., a photo or story) to your promotion, they are naturally vested in your brand.


3. Contests Are an Amazing Source of Data

With the lure of a prize, many people are ready to share criteria with you as part of the entry process. You don’t want to introduce too many barriers, but don’t miss the opportunity to learn a bit more about your consumers (i.e., how they heard about your promotion, what their favorite product of yours is, etc.). Remember that what you ask should be relative what you offer in return. In addition to collecting data as part of the entry process, you can also learn a great deal from the interaction and conversation that takes place around your contest.


4. Contests Allow Consumers To Do Your Marketing

How would you like to have hundreds or thousands of your fans helping to spread the word about your campaign? It is important to have a promotion plan that encompasses multiple marketing channels, but thanks to sharing via social media, contests today enable an exponential amplifying of your marketing message that was never available before the Internet.

If your contest includes a voting aspect, participants will be inclined to share through their social graph, asking friends and family to support their entry. Some good rules to follow in voting competitions: You are likely to see ten voters for every entry (often many more) as well as ten clicks for every shared link. These numbers represent a significant multiplier of traffic to your contest site or application as a result of consumers marketing to other consumers.

Like other tools, contests can be extremely effective when used as part of an objective social media strategy. Any consumer organization, as well as many business-to-business enterprises, can take advantage of contests to realize the four benefits shown above.

Before you start a contest, though, be sure to familiarize yourself with local regulations. Every state has its own contest laws — and some can be dicey — so do some research to make sure your promotion is legal.

sourcing:  Mashable