Google Research: People Use Smartphones to Buy, Buy, Buy

A Google-commissioned study on smartphone usage has confirmed just how addicted we are to our devices and revealed how we use them to help make purchasing decisions.

The data, which were laid out by Google in detail during a webinar yesterday, revealed a ton of information about how we use the devices in general. A couple of takeaways were particularly interesting for businesses large and small.

Yeah, So We’re Addicted. So What?

For starters, 89% of smartphone owners use them on a daily basis, and many of them interact with their devices several times per day. People even said they’d rather give up such pleasures as chocolate, beer and cable TV than do without their treasured electronic companions. This is hardly shocking news, but it confirms just how connected smartphone owners are to their devices, a fact that has a slew of implications for marketers and businesses in general.

The research showed where (at home and on the go, mostly) and how people use their smartphones. Interestingly, more people (81%) said they browse the Web on their device than said they use native applications (68%). For ecommerce sites and other businesses, these numbers suggest that investing in one’s mobile-optimized Website could be more important than building native apps.

How Smartphones Help Us Buy Things

One thing for which people seem to use their iPhones, Blackberrys and Android devices quite a bit is shopping. Nearly 80% said they use their phones for shopping and shopping-related activities and 70% use their phones in stores.

Most people (67%) said they use their smartphone to do product research and then purchase an item in a store, followed by the 23% who research on their phones, check the product out in the store but then ultimately purchase it online.

 

The researchers also looked at what types of actions people take after conducting a mobile search. More than half (53%) ended up making a purchase and 68% visited a business online or in person.

Google Says Mobile Ads Work

People are far more likely to notice ads when using their smartphones than they are in many other circumstances. Eighty-two percent of respondents said they noticed mobile ads, and about half of them said they were likely to take some kind of action as a result, whether it be conducting more research or actually making a purchase.

The study was conducted by interviewing 5,013 U.S. adults (aged 18-64) about their phone usage. Although these results pertain to American users, a representative from Google said they’ve seen similar data in other countries.

 from ReadWriteWeb

Facebook Friends and Quality Likes That You Actually Want

social media

Facebook Friends and Quality Likes

As a business with a Facebook fan page, it’s natural to want to gather as many friends and Likes as possible. As always, though, it’s quality over quantity that will bring you the best return.

Take a few moments to see if you want them as a friend/Like. Check out their Info page and determine if they are interested in similar things, and check out their wall posts, if it is available, to see if they post offensive things, play Facebook games all day, or post gifts all over people’s profiles.

  1. Accept people who appear to have good morals, who post encouraging messages, inspirational quotes, and basic status updates. Pay attention if they cuss in every sentence, have poor grammar, and talk about things that make you uncomfortable — and don’t accept their friend request.
  2. Check their wall for several game posts. People who play a lot of Facebook games may send you lots of game invites or harass you with games status updates.
  3. Be careful allowing third-party applications to have access to your Facebook account. Sometimes these are people who are trying to get your personal information, attack, or hijack your account for your personal info. Just like with email, don’t click on any suspicious links that could be a virus.
  4. On their Info page, are they interested in activities and things that pertain to the content of your posts, products, or services? Those are the people you want to extend a friend invite to, or accept their request.
  5. If anyone becomes a nuisance, you can always unfriend them. The option is at the bottom of that person’s profile page on the left-hand side. They will not receive a notification that you have unfriended them.
  6. If you take out a paid ad on your page or group, make sure you filter it with people who have interests in what you provide, but with whom you do not already have a connection.

Apple and Hulu? Could it Be?

internetBreaking Media News

Apple and Hulu? Could it Be?

Hulu’s owners, which also include Comcast Corp’s NBC Universal and Providence Equity Partners, have begun preliminary sale talks with about a dozen potential buyers, including Google Inc. and Microsoft Corporation.

The video site is a joint venture of Microsoft Corp. and NBC Universal.

The purchase could help solve Apple’s $76.2 billion conundrum. That’s how much money Apple has in its coffers, according the Wall Street Journal and investors have begun asking Apple how it plans to put that money to work.

The Journal said that some investors are pushing for Apple to return it to shareholders as dividends.

The paper’s All Things D”  blog said on Friday, however, that while Apple has met with Hulu’s bankers to kick the tires, Hulu is not a likely target for Apple.

The blog says that although Apple clearly can afford to buy Hulu, its core free-ad supported business is not to Apple’s taste. We shall see.  Two media giants doing the tango. Where will the chips land?

courtesy: MSNBC News

How Huge is Google+?

google-plusGoogle’s social network, Google+, might be one of the fastest-growing networks ever, having already reached 10 million users according to one estimate.

Paul Allen, of Ancestry.com — not to be confused with Microsoft co-founder Paul Allen — has developed an interesting method to calculate the number of Google+ members.

He sampled a number of surnames from the U.S. Census Bureau data and compared it to surnames of Google+ users. By comparing surname popularity in the U.S. with the number of users on Google+ with each surname, he can guesstimate the percentage of the U.S. population that signed up for Google+. Finally, he calculated a ratio of U.S. to non-U.S. users to generate an estimate for the number of Google+ users worldwide.

The result? Google+ has approximately 9.5 million users worldwide, with 2.2 million joining in the past 32 to 34 hours, according to Allen’s estimates.

This is amazing growth even for a giant such as Google: We cannot remember any social network reaching so many members so quickly after its release.

Coming from a third party, the data is obviously unofficial (we asked Google for comment on these numbers, but haven’t heard from them) and should be taken with a grain of salt. If they’re true, though, they indicate that — after a few missteps— Google might finally be conquering the social networking arena.

10 Biggest Internet Marketing Myths Exposed

internet marketingBy David Jackson (c) 2011

Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.”

It’s been said all myths are based in fact. Whether or not that’s true is debatable. What isn’t debatable, however, is like society, Internet Marketing also has its myths. This article exposes what I consider to be the 10 biggest Internet Marketing myths.

1. You Don’t Need Any Money to Do Business on the Internet

You wouldn’t expect to advertise on TV, radio, in newspapers, magazines, or any other media for free would you? Yet, for some strange reason, people think they can just come online and not spend any money, and advertise their business for free. To me, that shows an utter lack of respect for the single most important communication medium since television.

And while it’s true, there are plenty of free advertising opportunities available on the Internet, the fact remains, you still need money to effectively do business on the Internet.

2. Anyone Can Succeed at Internet Marketing

One of my favorite TV shows is Forensic Files. I am absolutely fascinated at how scientists are able to solve crimes with DNA evidence, animal hairs and insect larvae. It’s nothing short of brilliant. But I couldn’t ever be a forensic scientist. I simply don’t have the mental aptitude for it. Forensic scientists have to excel at math and chemistry and science, and quite frankly, those are the subjects I’m weakest at.

The same can be said about Internet Marketing. Despite how easy the slick sales letters and e-books make IM sound, not everybody has the mental aptitude for marketing. And while that may be a hard pill to swallow for many of you reading this, it’s also a fact. Not everybody has what it takes mentally to succeed at Internet Marketing. That’s why people hire marketing consultants like me. (Sorry, I’m not accepting any new clients).

3. You Can Get Rích Quick on the Internet

We’ve all heard the sensationalistic stories about individuals who came online and made a lot money very quickly. Well, sensationalism notwithstanding, those individuals are the exceptions rather than the rule. The fact of the matter is, far more people fail at Internet Marketing than succeed.

Contrary to popular belief, the Internet is not some kind of magic bullet. Besides, it’s not the medium that makes people successful, it’s the individuals themselves. And the people who succeed at the highest level online or offline are generally talented, hard working, organized, focused and determined.

4. People Don’t Read Long Copy on the Internet

If people don’t read long copy on the Internet, who in the heck is reading all those e-books out there in the marketplace? While this myth was disproven years ago, like birtherism, it still persists in the face of overwhelming and irrefutable evidence to the contrary. So, I’m going to attempt to lay it to rest, once and for all.

Research has shown that long copy generally outperforms short copy – provided the copy is compelling, well-written and interesting. And in addition to reading e-books, people regularly read long newspaper and magazine articles online. Bottom line: People WILL read long copy IF the subject matter is interesting to them.

5. All Traffic is Good Traffic

This myth is about as nonsensical as the tooth fairy. Here are the facts: If your traffic is originating from traffic exchanges or guarantéed traffic programs, it’s garbage traffic, plain and simple. And as the saying goes, “garbage in, garbage out!”

If you are advertising on websites, or in publications that have zero relevance to your site, you are pretty much spinning your wheels. And if you’re exchanging links with websites that have absolutely nothing in common with your site, your efforts are going to be futile because that traffic is not going to convert. All traffic is not created equal. Quality and relevance matters!

6. E-mail Marketing is Dead

With the advent of mega-popular social media sites like Twitter, Facebook and LinkedIn, alarmists have all but declared e-mail marketing dead and buried. Well, I don’t believe in erroneous declarations. I believe in facts. And here are the facts according to Nielsen…

U.S. consumers are spending more and more of their Internet time on their mobile devices. In fact, e-mail activity on mobile devices increased from 37.4% to 41.6% of U.S. mobile Internet time. And when you consider the fact smartphones now comprise 25% of a gigantic U.S. mobile phone market, there can only be one conclusion… E-mail marketing isn’t dead, its gone mobile!

7. Article Marketing Isn’t as Effective as It Used to Be

That is absolute nonsense! I’m personally experiencing more success with article marketing than I ever have. So too are many of my colleagues. And while it’s true, there are many more people involved in article marketing these days, it’s also true, there are many more bad or poorly written articles permeating the Internet. This has the unintended and beneficial consequence of making well-written, quality articles stand out in the crowd. And trust me, quality publishers do notice.

8. You Need to Be on the First Page of Google to Be Successful

Nothing could be further from the truth. Yes, Google is far and away the most popular search engine on the planet. No sane person would dispute that. But Google only has ten spots available on the first page. So, not only is it unrealistic, it’s impossible for everyboody to achieve first page status.

But even if it were possible for everybody to achieve first page status, you shouldn’t put all of your eggs in Google’s basket anyway. You’ve seen what can happen when Google has one of its many algorithm changes. First page today, not even indexed tomorrow. That’s why you should strive to have a multi-pronged marketing approach. Utilize a variety of methods to generate traffic.

For example, blogging, newsletters, social networking, article marketing, forum marketing, online and offline advertising, guest blogging, question and answer sites, etc. Diversify.

9. Saturated Niches are No Longer Profitable

This is only true if you don’t know what you’re doing. Let me ask you a question: Have you ever wondered why a particular niche is saturated? It’s because that’s where all the customers are. You see, contrary to popular belief, it really doesn’t matter how saturated or over-crowded a niche is if you’re a professional.

If you know what you’re doing, and execute your marketing strategy properly, there are plenty of customers to go around. You see, it’s how well you position yourself within a particular niche that will determine your success or failure. It’s all about differentiating yourself from your competitors. That’s Marketing 101.

You have to clearly explain to people what makes you different and/or better than your competitors. Then, you have to exploit those differences consistently. So, don’t run away from a crowded niche, embrace it. The Internet Marketing pie is plenty big enough for everybody.

10. If You Build It, They Will Come

Do you know what happens if you build a website and don’t tell anyone about it? Nothing. Absolutely nothing will happen.

Unfortunately, far too many marketers think all they have to do is build a website and customers will somehow magically appear at their doorstep. Sorry, it just doesn’t work that way. Building a website is only the first step. You also have to advertise your website to the world – and not just with free advertising methods either. That will only take you so far. You also have to be willing to spend money on paid advertising.

So yes, if you build it, they will come. But only if they know about you!

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