Best Western has stepped up their use of social media to engage with customers — they are now offering hotel booking through Facebook.
Big business is just doing on a grand scale what we as small- to medium-sized businesses can do with similar return. Businesses like Best Western look to social media to cut costs left and right and engage directly with customers. Social media is where businesses is conducted these days, period.
“Best Western introduces Facebook booking, so you can now reserve your hotel without ever leaving Facebook. The company joins other hotel brands who’ve already taken business to the social network.”