Starting today (Tuesday), Google search results will start looking different more frequently for different people. Google will start including content from their social network, Google Plus (G+), including photos and comments, when it performs a search. This way, search results will be more intimately tailored to each user. The search engine will even start incorporating content from their older photo service Picasa.
This feature will automatically be made available to all English-language searches conducted by users who are logged into Google. This is just one step toward one of Google’s most ambitious goals. Eventually, Google hopes to amass enough information about each person’s individual preferences and interests in order to provide custom-fit search results. Google is calling this functionality “Google, plus your world.”
People signal what’s important to them through what they do and share on the social networks, and it’s this information that Google is in the business of curating. Facebook has greater insights into personal tastes, though, because of its 800 million users sharing 1.5 billion photos each week. This is the territory that Google is hoping to encroach on with these new additions to their search.
Here’s the part we wanted business owners to hear.
In more general searches, like “music”, “sports”, “fishing”, “design”, you name it, Google will generate a drop-down box of suggestions from companies, people, and places that have accounts on Google Plus. Couple that with Google’s ability to localize search results — and the fact that Google Plus signed up 20 million users in December alone – and the implication for companies is huge. This brings the idea of targeted traffic to soaring new heights.
[Existing clients: Call us, as always, if you want more information on how Google fits into your marketing strategy and what we can do for you. Potential clients: Ditto.]