The most recent statistics on online video and YouTube are mind-blowing: Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%.
Before you throw all your marketing dollars into YouTube, however, you might want to consider this other statistic: 35 hours of video are uploaded to YouTube… every minute. In the time it takes you to read this article, about two weeks of fresh content will be posted. Watch the video below and add another three days.
In other words, there’s a lot of competition for those eyeballs. So, how do you maximize your YouTube marketing results?
- Create compelling videos.
Use YouTube Ads.
- Make your video findable.
- Brand your YouTube channel.
Post a bulletin and alert your friends and subscribers.
Review YouTube Insights for good insights.
Leverage other social media platforms.